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Hey Reader, What kind of Black Friday shopper are you? For years and years, I’ve enjoyed the convenience of doing my Christmas shopping on Amazon from the comfort of my parents’ home in rural Nebraska. But lately, I’ve been feeling the ITCH to support more small businesses. Like getting this magnet for my sister. And this adventure book for my other sister and nephews. If you’re gift-giving, find your people what they want, wherever you want. But if you’re looking for a gift for YOURSELF. Namely, your WORK-self, the one who deals with email marketing every week, I have a proposition for you: Make it easier with my 7-strategy guide to tags and segmentation for $7. For only $7. $7 for 7 strategies And 3 template emails you can use to segment your existing list And an overall explanation of using tags you probably haven’t heard anywhere else I’m a small business too, and I’d love to support your work. This guide is one way I can do that. If you feel the same, and you’d like to support Duett and the work it takes to make the Happy Subscribers podcast happen, I’d appreciate your support right back. Get my 7-strategy guide to tags and segmentation right here for only $7 This deal ends tomorrow, Saturday, at midnight. So what’s included in the guide?Through this PDF and video training workbook, learn how to:
I’ll give you 7 conversion-focused strategies to use tags and segmentation within your email marketing platform to better connect with subscribers and boost conversions for sales and site traffic. Many of the strategies have in-Kit walkthrough videos so you can see how to set it up there, though the strategies themselves can apply to any email service platform or overall campaign strategies. *Two of the strategies are really specific to if you have a product for sale, so they depend on whether you have an integration from another tool that integrates with or notifies your ESP that you’ve made a sale. Get your special Black Friday + Small Business Saturday gift to yourself (and your email list) right here:
This deal ends tomorrow, Saturday, at midnight. Let’s Duett, Allea |
Send better emails that engage readers, build brand loyalty and optimize conversions for sales and site traffic. I'll equip you with email marketing strategies, copywriting tips and automation how-tos!
Hey Reader! This solo podcast is all about segmentation. Segmenting your email list may sound really "techie”... and, well, it is. 😂 It may not be easy to understand, but I make it my goal to break down complex “techie” things into something that makes sense. At the start of 2026, I led a workshop on segmentation at Tastemaker (a lovely in-person conference, with even lovelier people!) – and it was everything I hoped for: Teaching about email marketing Walking around and answering questions...
Hey Reader! I got this email from my mom last week that just said, “Fight the AI.” And I was like, Mom, you have no idea. I've been fighting with it in my brain for weeks now! 😅 You could say I've had my dance battle with AI. At the end of January I was very anti-AI — you know, because it can affect my entire business model and that feels terrible. So in order to know more, I've spent more time over the last month or so using it. And, unfortunately, it's been really incredible. 😅 While,...
Hey Reader! If you’re remotely close to the food blogging community, you’ve heard of this strategy for lead generation — and not only am I sharing it with you as a surefire way to boost subscribers, I’m going to show you HOW. What is it? It’s a “Save this Recipe” form that you add to every blog post. It looks like this: Example from Eating Bird Food You can even use this strategy for non-food blogs, of course, like a “Save this Post” form instead. If you’re interested, it’s worth trying out...