Hey Reader, Oooof, if you’ve spent any (let alone too much) time on Reels, or in discussions with other creators, are you also feeling a little bit… I know it’s not just me. If you’re feeling any ounce of fear of the unknown with AI, Google search changes — or in my case, a recent breakup (UGH, I’d rather break a limb) — you’re not alone. The world *at large* is feeling very dicey, scary even. I have friends whose Haitian family might need to leave the country. I have a friend with a rare...
1 day ago • 2 min read
Hey Reader, It’s my birthday! Happy 36th to meeeee. I’m so grateful to have you as part of the Duett community. 💕 And there’s nothing I want more as my *birthday gift to myself* is to SEE YOUR FACE next week at our upcoming roundtable workshop. If you haven’t heard of these yet, it’s probably because I only host them a couple times of year. And NOW’S YOUR CHANCE! It’s called Email Marketing Answers with Allea and it's a free workshop roundtable hosted on Zoom where you can connect with me and...
about 1 month ago • 1 min read
Hey Reader, I was recording a guest podcast episode with a blogging coach last week (Bree from Thrive, if you know her!) — and, it’s important that you know, we both: Talk with our hands (me more than anyone 😅) Chat with the speed of the Gilmore Girls LOVE email marketing And one big question she had for me — from her audience of content creators — is this: What am I doing wrong with my email marketing? Now, first, please know that I think that if you’re *sending emails at all* you’re doing a...
2 months ago • 2 min read
BIG news: I’m hosting a free webinar with my dear friend Shiv Chibber, Creator Educator at Kit. RSVP here. More details below! ⬇️ Hey Reader, Have you ever experienced the silence of email list crickets? You pour your heart into crafting the perfect message for your subscribers. You're buzzing with excitement to share it, spread your ideas, and make an impact. Then you hit "send," and... crickets. I've been there. It's not a great feeling. But here's the silver lining: it means you're part of...
3 months ago • 2 min read
Hey there, Reader! It’s nearly the new year, and I’m scheduling this email in advance — but there’s no rush to read it. Take your time. It’s a little gift from me to you, and something I’ve meant to do for AGES — to share some of my favorite things I use and enjoy for life and business. Some may be affiliate links, but all are top-notch favorites that I hope you’ll enjoy too: My favorite tools and resources Meeter — I also store my regular Zoom rooms there so they’re easy to jump into from...
6 months ago • 1 min read
Hey Reader! What do you have in place to do more with your email marketing in 2025? You might have ideas, or maybe a brainstormed list of what you could send your list, but do you have a plan of action to start doing more — or being more strategic — with email? That jump from conception to implementation can be a tricky one. We’ve ALL been there: great ideas pop up in January, then bam it’s June and you’re kicking yourself for not doing more of what you know your business needs. There’s a...
7 months ago • 1 min read
Hey Reader, If you’re remotely close to the food blogging community, you’ve heard of this strategy for lead generation lately — and not only am I sharing it with you as a surefire way to boost subscribers, I’m going to show you HOW. What is it? It’s a “Save this Recipe” form that you add to every blog post. You can even use this strategy for non-food blogs, of course, like a “Save this Post” form instead. See if it could work for your business — I may even use it on the Duett blog soon! It...
over 1 year ago • 1 min read
Hey Reader, Okay, I’m a NERD about systems and organization. You’ve probably learned that from me by now. (If not, this blog post will catch you up to speed. 😂) And what’s ONE thing that everyone — I promise, everyone — gets befuddled about that I would LOVE to help you with? It’s getting your email service platform (ESP) cleaned up and organized! Why? Because if you don’t know how your ESP is set up, what freebies are sending and when — or, like many people, you have too many unused forms...
over 1 year ago • 1 min read
💬 Soooo, this email got a lot longer than I expected (happy little typy-hands!), so if you prefer to read it on the Duett site or share it with a friend that way, come on over here to the blog. Hey Reader, couple weeks ago, I shared how I grew my email list using the ConvertKit Creator Network by over 22%! If you’re not familiar with the Creator Network yet, I suggest you watch this 2-minute video. However, if you’re like Rachael who replied to my email about the Creator Network, you may have...
almost 2 years ago • 5 min read
Hey Reader, I’ll keep this short because there’s a whole dang article about it over on ConvertKit.com — but when I talk about how the ConvertKit Creator Network can help you grow your email list, I mean it. I had fewer than 900 subscribers in December 2022, and now, 8 months later (I’m literally checking the numbers at this moment) — my list has grown to 1,398. Of those, 385 of those subscribers came directly through the Creator Network and my Creator Profile. That’s nearly 50 new subscribers...
almost 2 years ago • 1 min read
