Send better emails that engage readers, build brand loyalty and optimize conversions for sales and site traffic. I'll equip you with email marketing strategies, copywriting tips and automation how-tos!
Are you the bottleneck?
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Hey Reader, This doesn’t usually show up in email marketing conversations… but might be the real reason your email strategy isn’t moving forward… Not time. (jk, jk, I KID) In case you haven't tuned in to this episode on Happy Subscribers, I’m sharing how I went from doing everything myself: email strategy, copywriting, tech setup, copyediting, project manager, you name it — to leading a team of 9+ incredible subcontractors who now run the day-to-day of Duett. But for years, I held on tight to every little thing. 👉 The bottleneck. You know, the place where things get STUCK. I had to LEARN some things. About myself, about working with others… So in this episode, I’m taking you behind the scenes of how I moved from an overwhelmed solopreneur to a CEO of a team that’s excited to support creators with email marketing — and what this story of *trust* could mean for you, too. In this episode, I’m sharing: ➡️ How I knew it was time to hire help (and why email felt so hard to outsource at first) If email marketing has ever felt like a weight on your shoulders or a to-do list that never gets done — this episode might just help you see what’s possible when you have a team behind you that you can trust. Let's Duett, |
Email Marketing for Bloggers
Send better emails that engage readers, build brand loyalty and optimize conversions for sales and site traffic. I'll equip you with email marketing strategies, copywriting tips and automation how-tos!
Hey Reader! I got this email from my mom last week that just said, “Fight the AI.” And I was like, Mom, you have no idea. I've been fighting with it in my brain for weeks now! 😅 You could say I've had my dance battle with AI. At the end of January I was very anti-AI — you know, because it can affect my entire business model and that feels terrible. So in order to know more, I've spent more time over the last month or so using it. And, unfortunately, it's been really incredible. 😅 While,...
Hey Reader! If you’re remotely close to the food blogging community, you’ve heard of this strategy for lead generation — and not only am I sharing it with you as a surefire way to boost subscribers, I’m going to show you HOW. What is it? It’s a “Save this Recipe” form that you add to every blog post. It looks like this: Example from Eating Bird Food You can even use this strategy for non-food blogs, of course, like a “Save this Post” form instead. If you’re interested, it’s worth trying out...
Hey Reader! Amy Reid of Baking with Granny was on the Happy Subscribers podcast in January! I got to meet Amy in-person at the Tastemaker Conference in January! Not only is Amy a GEM of a person, she’s cracked the reader-relationship code with her subscribers and was able to get more than 300+ pre-order sales of her cookbook within 24 hours of emailing her list. It worked all because she’s been nurturing her list long before she asked for the sale (what she calls “the plea” 😂). You don’t want...