Hey Reader!

When my friend Alyssa (from Kit) came on Happy Subscribers last month, we got to nerd out about all things Kit and deliverability. And I mentioned something I don’t think a lot of people know about:

As a Pro user, I get a quarterly audit of my account from the Kit team. I honestly didn’t know this was a perk of being a Kit Pro user until it showed up in my inbox 😂

You mean, Kit, with all its powerful background knowledge of my subscribers and account is telling me what THEY see? What’s working and what I could improve, from their perspective?

Yes, please!

I promised on the podcast I’d show you what their quarterly report looks like. And while I’m all about sharing lots of things, the inside of my Kit audit might be considered a bit of oversharing. 😅

So I asked Alyssa for a sample version, so you can see what you’d get!

Just look at this sample audit from the Kit team

In my audit, I got FOUR really clear action steps, some “green” wins of things I’m doing well, and technical insight I wasn’t aware I needed.

This strategy audit was a fun perk, but the main reason I signed up for Pro is to have access to Subscriber Signals.​

What is Subscriber Signals, you may ask?

Well, Kit defines it as:

It's the kind of subscriber research that used to require hours of manual work. Now it's built into Kit.

When I tell you that I have — for years — manually dug into recent subscriber profiles or people who’ve clicked in emails and then:

• Google them
• Figure out what blog they’re from
• Find their Instagram page
• See how many followers they have (like if they’re a seasoned pro or a new blogger)
• Reach out to them directly

And now the first 4 steps? Done within Subscriber Signals FOR me.

I could also email them from within Kit in a few clicks, but I save that for my 1:1 Gmail chats where it’s more personal and direct. But that’s just me. 😊

​Subscriber Signals shows me who’s actually joining my list and paying attention: who’s opening, who’s clicking, and who has a big audience of their own.

Subscriber Signals really shines:

• If you incorporate direct outreach (sales) along your marketing — which is what I do
• If you’re looking for collaboration partners, like other creators with similar-sized audiences who are already on your list
• If you work with sponsors or advertisers and want to show them who you reach and how far their audiences reach

My list size is relatively small, but this tool saves me a lot of time knowing who’s on my list —

> Folks who might be great guests on the Happy Subscribers podcast!

> Or potential clients!

> Or people in a city where I’m visiting and want to put together a meetup! (Just did that in October, actually.)

Kit’s Subscriber Signals makes that data SO easy to access!!

Get Pro for the most Kit features

As if the Quarterly Audit + Subscriber Signals weren’t enough, Kit Pro also gives you:

• Subscriber scoring (so you know who's most engaged)
• Sales attribution and tracking through SegMetrics (so you know what’s driving income)
• A/B testing with up to 5 variants
• The option to edit links AFTER sending (helpful for broken or wrong links!)
• Their SparkLoop referral system for list growth with an incentive for your subscribers
• Priority support 24/7 (priceless)

Now, real talk: Kit Pro isn’t for everyone.

I went back and forth on whether to even send this email, because I don’t want anyone upgrading just because I said so. It’s definitely for creators or business owners who have more established audiences.

If you’re interested, Pro could be really worth a look.

I also have a special offer for you, if you’re on the fence.

​Sign up for Kit with my link by this Sunday, November 15, then forward me your confirmation email.

If you do, I’ll send you a video walkthrough of MY Kit Audit on Monday, November 16. It stays up for 7 days, and then I’m taking it down (because privacy, y’all).

​Sign up here to set up or upgrade your Kit Pro account.​

Let’s Duett!

Allea

P.S. Did you catch Tuesday’s email about Kit Cleanup? We’re taking one client this round at $500 off, and everyone else goes on the waitlist. Reply CLEAN if you want it to be you.