Hey Reader!

There’s a mental burden that comes with an email setup you haven’t looked at in a while. That quiet hum of everything is totally, probably, possibly wrong with it.

Like, you can’t quite feel confident sending another email (though you still hit “send”!) because there’s so much uncertainty about if it’ll even work? That your audience will actually click? Or worry if someone on your list is getting more emails in a day than you really want?

Yeah, same.

While I’ve emailed my list more than 500 times since I started my weekly email in October 2019 — some of what I’ve repurposed into my welcome and nurture sequence emails feels outdated.

It feels like Past Me betrayed the game plan. (Like, “Girl, you were supposed to keep this up to daaaaate.”🤦🏻‍♀️)

Well, that happens. 😅 Especially as we’re busy building and creating new things!

For me: A growing team, new clients, and over 100 episodes on Happy Subscribers in the last 2 years…

For you: Maybe a new cookbook now! Or more niche content. Or you’ve updated your branding everywhere… except email.

If you want to know what needs to change, backed by solid long-term strategies, may I suggest the Email Strategy Playbook?

What could I be doing better?

​THE EMAIL STRATEGY PLAYBOOK is when my team does a deep-dive review of your current email setup and reports back with a 30+ page doc and a real-person review call.

We look at where your email marketing stands now — and what specific steps you can take to fix issues, help your messaging better align with your brand today (versus years ago), and create more engaging relationships with your subscribers.

We report back on things like:

• Your new subscriber journey: How are people getting on your list, then what are they actually receiving?
• Your broadcasts and newsletters: Getting professional copywriting eyeballs on the emails you’re sending (i.e. What’s working with your current emails? What could be tested or changed to see if your audience responds differently?)
• Your email backend: Making sure your email forms and workflows are, you know, working
• Your list growth: What gaps might be keeping you from getting more email subscribers?
• Your recommended next steps: Expert insight into maximizing your email strategy through new or updated automations

If you want some of that (jk, you actually get ALL of that) — then let’s chat! You can reply to this email or book a quick call with me here.​

Any lingering questions you have, we’ll answer! Every new Email Strategy Playbook client completes our New Project Questionnaire, that way we know what’s on your mind and can be sure to address those questions (along with the massive Playbook checklist we already have!).

When is the best time for an Email Strategy Playbook?

🤫 Fun fact: I had MY team review, audit and “roast” my own email strategy earlier this summer. They gave me the same Playbook review we give our clients.

Because, while I’m a big email nerd, that doesn’t mean my setup is perfect. Or that my messaging is 100% current. Or that I’ve incorporated the things I’ve learned — and know I want to include — to make my welcome sequence even better.

I, too, run a business and am super busy.

So what’s lovely is that I now have my own Email Strategy Playbook — a custom list of WHAT to fix (even if I can’t get to them right away) AND affirmation of things I’m already doing well.

For me, my fixes look like:

• Updating language in my welcome sequence for where Duett is now, not 2019
• Creating and testing new lead magnet ideas now that I’m more clear about my audience
• And reviewing outdated details in my nurture sequence

If you want the same treatment — a thorough, strategic look through your own automations, newsletters, opt-ins and subscriber engagement — now is the time to book an Email Strategy Playbook!

You don’t need to supply much at all — just the New Project Questionnaire, then hop on a 30-minute call with our team to talk through questions (even that could wait until Q1, if you need the time!) — in order to have an actual plan for updating your email strategy.

We have only TWO spots available in Q4.

This time of year, most of us want a plan, but we don't have the time to do the work yet. The Playbook gets you your 2027 email strategy now, plus some easy tactical edits you can make during Q4 (if you have the time).

⚡Bing, bang, boom!

Want to go into 2027 knowing exactly what to fix first? Book a quick call with me here (I even have time this week).

Let's Duett,

Allea