Hey Reader,

One of my favorite things to do is see the results my clients are getting.

Sometimes those results are *internal* like —

• The relief of finally having an email strategy in place
• Having an email system that makes sense now
• The confidence to know what to send to their list

And sometimes those results are things like —

• Getting replies from readers as they join their email list
• Seeing sales come in as new subscribers learn about their product or program
• Increasing list growth by changing how they attract subscribers
• Having automated emails sending traffic back to their site

Then you get sweet projects where you get all sorts of good things, all at the same time.

Like with how we helped Erin at Well Plated increase their blog traffic from email by 15%.

We worked closely with Erin and her team to make sure everything looked and felt the way she hoped — and worked the way it should too!

We helped her team with technical improvements, messaging updates, and gave them a full-boar strategy to write emails they knew would support the blog and send LOTS of traffic to the site (and make money) every. dang. week. Automatically.

Plus, learn how we improved her broadcast unsubscribe rate (which means her subscribers are staying around longer 🥰).

​Be sure you read to the end and find out what strategy Erin didn’t have in place before — but does now — and considers it her biggest long-term strategy win!

This is the work I do with clients all the time

If you read Erin’s story and think, “Yeah, I need that!” then I’d love to talk — reply to this email and let me know what part of your email strategy needs updated:

1. Allea, I need help with an overall email strategy
2. Allea, I don’t know what’s happening in my email platform
3. Allea, I don’t know what I’d include in an automated sequence
4. Allea — I don't even know what’s wrong 🫣

​

Let’s Duett,

Allea

The latest on Happy Subscribers ​Designer to Decaf: Rethinking Email and Caffeine Culture with Matthew Smith​ TUNE IN

​