Send better emails that engage readers, build brand loyalty and optimize conversions for sales and site traffic. I'll equip you with email marketing strategies, copywriting tips and automation how-tos!
More emails won’t fix this
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Hey Reader, I don’t know everything about how things operate online, but I do know email. And I know that it’s not getting the attention I think it deserves from creators. It’s often a backburner strategy, for “just in case” type scenarios. You know, like “just in case TikTok gets banned.” But that’s about to change. This is the year EMAIL gets to be the Main Character. For many reasons. All of which I covered in this week’s podcast: Email and Wait Is Dead in 2026: Why Your Email Needs Strategy, Not Blind Hope
Hitting send on just any email won’t do it in 2026. And sending more emails or growing your list won’t fix a weak strategy. Here’s what I hope to see in 2026 — and what I predict will change for creators using email in the next year. |
Email Marketing for Bloggers
Send better emails that engage readers, build brand loyalty and optimize conversions for sales and site traffic. I'll equip you with email marketing strategies, copywriting tips and automation how-tos!
Hey Reader! I got this email from my mom last week that just said, “Fight the AI.” And I was like, Mom, you have no idea. I've been fighting with it in my brain for weeks now! 😅 You could say I've had my dance battle with AI. At the end of January I was very anti-AI — you know, because it can affect my entire business model and that feels terrible. So in order to know more, I've spent more time over the last month or so using it. And, unfortunately, it's been really incredible. 😅 While,...
Hey Reader! If you’re remotely close to the food blogging community, you’ve heard of this strategy for lead generation — and not only am I sharing it with you as a surefire way to boost subscribers, I’m going to show you HOW. What is it? It’s a “Save this Recipe” form that you add to every blog post. It looks like this: Example from Eating Bird Food You can even use this strategy for non-food blogs, of course, like a “Save this Post” form instead. If you’re interested, it’s worth trying out...
Hey Reader! Amy Reid of Baking with Granny was on the Happy Subscribers podcast in January! I got to meet Amy in-person at the Tastemaker Conference in January! Not only is Amy a GEM of a person, she’s cracked the reader-relationship code with her subscribers and was able to get more than 300+ pre-order sales of her cookbook within 24 hours of emailing her list. It worked all because she’s been nurturing her list long before she asked for the sale (what she calls “the plea” 😂). You don’t want...