Hey Reader!

​This solo podcast is all about segmentation.​

Segmenting your email list may sound really "techie”... and, well, it is. 😂 It may not be easy to understand, but I make it my goal to break down complex “techie” things into something that makes sense.

At the start of 2026, I led a workshop on segmentation at Tastemaker (a lovely in-person conference, with even lovelier people!) – and it was everything I hoped for:

• Teaching about email marketing
• Walking around and answering questions
• Watching attendees actually apply what I was teaching AT that very moment
• And making something about email marketing feel a hair more manageable

Once you understand how it works, segmentation allows you to organize your subscribers based on HOW often they want to hear from you and/or WHAT they want to hear from you.

By segmenting your email list, you're creating a happier environment for your subscribers to thrive in — giving them the content they want and excluding the content that they don't want.

Not only does this make you look like a really compassionate creator, it will also benefit you with higher engagement (open and click rates), because people getting your emails are the people who want to get those emails. A win-win!

Tune into this week’s episode to learn:

• How to think about segmentation like you think of your own friendships (this makes it way easier to understand!)
• A few strategies on how you can segment your list
• A real-life example of how Pinch of Yum has segmented their list specifically for beginner home cooks

​Listen to the episode here​

Let's Duett,
​
Allea

Here's what’s on my radar: A friend recently shared this interview with me, and I've since texted it to half a dozen friends. A former senator for Nebraska (my home state), Ben Sasse, is losing his battle with SIX types of cancer, yet he's taking the time to share with us the values he wishes we (or, Americans at least) would focus on with our limited time. He also touches on the impact of AI. ​Truly worth a watch (or listen).​

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