Send better emails that engage readers, build brand loyalty and optimize conversions for sales and site traffic. I'll equip you with email marketing strategies, copywriting tips and automation how-tos!
STOP, organize your list and SEGMENT 🎵
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Hey Reader! This solo podcast is all about segmentation. Segmenting your email list may sound really "techie”... and, well, it is. 😂 It may not be easy to understand, but I make it my goal to break down complex “techie” things into something that makes sense. At the start of 2026, I led a workshop on segmentation at Tastemaker (a lovely in-person conference, with even lovelier people!) – and it was everything I hoped for:
Once you understand how it works, segmentation allows you to organize your subscribers based on HOW often they want to hear from you and/or WHAT they want to hear from you. By segmenting your email list, you're creating a happier environment for your subscribers to thrive in — giving them the content they want and excluding the content that they don't want. Not only does this make you look like a really compassionate creator, it will also benefit you with higher engagement (open and click rates), because people getting your emails are the people who want to get those emails. A win-win! Tune into this week’s episode to learn:
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Email Marketing for Bloggers
Send better emails that engage readers, build brand loyalty and optimize conversions for sales and site traffic. I'll equip you with email marketing strategies, copywriting tips and automation how-tos!
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