Hey Reader!

Most of us were taught that a growing email list means more subscribers. More, more, more.

Howeverrrrrr, I'd rather have the right people on my list than a lot of people on it. The ones who actually want what I send. The ones who care.

That's what Sara Ecklin has been building over at Clean Plate Mama.

We met through Kayla Burton's Food Blog Group Coaching, where I came in to talk email. A little while later, Sara emailed me — she'd reworked her welcome sequence and was seeing a 65% open rate and an 18% click rate, and wanted to know if she could share it on the podcast.

Yes. Obviously yes.

So I had her on Happy Subscribers, and it kind of turned into a coaching session 🙃 Sara walked me through the five emails she's built (she used to have three), and I got to point out a few small things that could make it even more strategic — and even more caring for her subscribers.

What I loved most, though, was how much of it came down to how she thinks about email now. She used to worry she was bothering people. Now she sends more, not less, trusting that the right people want to hear from her, and those are the people who've stuck around.

A few things we get into:

• Why her lead magnet works so well — it solves one real, specific problem
• The email she wrote all about herself, without it being cringy
• The segmentation she set up so she can start sending people more of what they actually want
• Why she deleted over 1,000 cold subscribers, and how it only made her more sure of the ones who stayed

LISTEN NOW 👉 Her Welcome Sequence Solves a Real Problem (and Gets an 18% Click Rate) with Sara Ecklin​

Give it a listen, then hit reply and tell me: what's one surprising takeaway from this episode? A tactic or something Sara shared that stuck with you? I read every one.

Let's Duett,

Allea
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