Send better emails that engage readers, build brand loyalty and optimize conversions for sales and site traffic. I'll equip you with email marketing strategies, copywriting tips and automation how-tos!
7 things that shaped my life & business this year
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Hey Reader, It’s December, that time you reflect back on your year and take stock of what the last 11+ months held… I love a good moment to record what happened, asking: “What did I learn? What made this year significant?” For me, that looked like writing out a list of 10 (which quickly became 15) of my top moments or wins from the year. And I’m sharing 7 of those in this week’s podcast. Tune in to hear what’s shaped me the most this year. Things like: allowing myself rest and marginSpending less time creating NEW things the first half of the year. experimentation and personal renewalNew brand photos, as mentioned on the podcast 🥰 connection and supportMy bestie who hypes me up BIG time. And so much more. If you need a touch of humanity in this AI-crazed, “bigger must always be better” world — let me be the one to give you the encouragement (and reality) you need to set new metrics for what the “best of” could look like for your life and business. Queue this one up next: Seven Things That Shaped My Life and Business in 2025 Merry Christmas, friends. Allea |
Email Marketing for Bloggers
Send better emails that engage readers, build brand loyalty and optimize conversions for sales and site traffic. I'll equip you with email marketing strategies, copywriting tips and automation how-tos!
Hey Reader! This solo podcast is all about segmentation. Segmenting your email list may sound really "techie”... and, well, it is. 😂 It may not be easy to understand, but I make it my goal to break down complex “techie” things into something that makes sense. At the start of 2026, I led a workshop on segmentation at Tastemaker (a lovely in-person conference, with even lovelier people!) – and it was everything I hoped for: Teaching about email marketing Walking around and answering questions...
Hey Reader! I got this email from my mom last week that just said, “Fight the AI.” And I was like, Mom, you have no idea. I've been fighting with it in my brain for weeks now! 😅 You could say I've had my dance battle with AI. At the end of January I was very anti-AI — you know, because it can affect my entire business model and that feels terrible. So in order to know more, I've spent more time over the last month or so using it. And, unfortunately, it's been really incredible. 😅 While,...
Hey Reader! If you’re remotely close to the food blogging community, you’ve heard of this strategy for lead generation — and not only am I sharing it with you as a surefire way to boost subscribers, I’m going to show you HOW. What is it? It’s a “Save this Recipe” form that you add to every blog post. It looks like this: Example from Eating Bird Food You can even use this strategy for non-food blogs, of course, like a “Save this Post” form instead. If you’re interested, it’s worth trying out...