Soooo, what is an email nurture sequence?
Friend, you're not alone — a lot of people have this question…
An email nurture sequence is a series of automated emails that are meant to help you build long-lasting relationships with your subscribers over time.
Nurture sequences can be used as a tool to not only engage subscribers but to ultimately spark their interest in your content — leading them to explore your website, browse your services, buy a product, click and purchase through an affiliate promotion, check out your blog post or even sign up for your free training.
There are so many things it could include!
My nurture sequence for Duett (which sends on Tuesdays) includes 75 emails — that’s nearly 1.5 years of AUTOMATED emails going to my subscribers each week.
Nurture sequences are a perfect way to fully deliver on what your subscribers came for — and to keep them coming back for more!
Whether your nurture sequence is made up of emails you create from scratch or you repurpose a newsletter (like I do!), subscribers will see you as a friend, an authority and someone who can help them improve their lives in some way whether it’s by you sharing information or inspirational stories, leading them to your services or providing tips that you know will add value to their lives.
Soooo the big question… how can a nurture sequence help YOU?
Check out the SEVEN benefits of an automated, evergreen nurture sequence.
| Read the full blog post |
Which benefit stands out the most to you? Reply back and let me know!
Let’s Duett,
Allea
Write and send better emails that actually connect with your subscribers. Show them you care, share valuable content, and keep them coming back to your site with each "send." Get my expert email marketing strategies and automation how-tos!
Hey Reader! I'm back. Three weeks in Italy, France, and Spain — my first real vacation since 2019. Before I left, I told my team I'd check in twice a week. I checked in six times. There was nothing for me to do. Nothing at all. My Asana was empty. My inbox was handled. And Kat? She had a whole sales conversation and a new client booked without me (literally at all) — which is usually my job, my call, my face on the screen. I came home and just felt... cared for. By my own team. That's the...
Hey Reader! Last summer, Adam Sobel came on Happy Subscribers with one of the most advanced email setups I’d seen from a food blogger. Well… he’s taken it to a whole other level. We recently hopped on an impromptu catch-up call, and once Adam started telling me what he’d built, I knew I needed to hit record. Adam now treats email as the engine of his business, using what he knows about each subscriber to personalize the emails, offers, and even website experiences they see. And what I...
Hey Reader! "To be known is to be loved." Erin Fajen knows me very, very well now — because she has listened to 89 Happy Subscribers episodes and taken notes on every single one. From her lips to your ears, you're getting Erin's rundown of the major themes of this podcast so you can really understand who I am, who the Duett brand is, what I care about, and how all of this actually applies to you and your email marketing. It's really thrilling to have someone repeat back to you the things that...