Soooo, what is an email nurture sequence?
Friend, you're not alone — a lot of people have this question…
An email nurture sequence is a series of automated emails that are meant to help you build long-lasting relationships with your subscribers over time.
Nurture sequences can be used as a tool to not only engage subscribers but to ultimately spark their interest in your content — leading them to explore your website, browse your services, buy a product, click and purchase through an affiliate promotion, check out your blog post or even sign up for your free training.
There are so many things it could include!
My nurture sequence for Duett (which sends on Tuesdays) includes 75 emails — that’s nearly 1.5 years of AUTOMATED emails going to my subscribers each week.
Nurture sequences are a perfect way to fully deliver on what your subscribers came for — and to keep them coming back for more!
Whether your nurture sequence is made up of emails you create from scratch or you repurpose a newsletter (like I do!), subscribers will see you as a friend, an authority and someone who can help them improve their lives in some way whether it’s by you sharing information or inspirational stories, leading them to your services or providing tips that you know will add value to their lives.
Soooo the big question… how can a nurture sequence help YOU?
Check out the SEVEN benefits of an automated, evergreen nurture sequence.
| Read the full blog post |
Which benefit stands out the most to you? Reply back and let me know!
Let’s Duett,
Allea
Write and send better emails that actually connect with your subscribers. Show them you care, share valuable content, and keep them coming back to your site with each "send." Get my expert email marketing strategies and automation how-tos!
Hey Reader! Most of us were taught that a growing email list means more subscribers. More, more, more. Howeverrrrrr, I'd rather have the right people on my list than a lot of people on it. The ones who actually want what I send. The ones who care. That's what Sara Ecklin has been building over at Clean Plate Mama. We met through Kayla Burton's Food Blog Group Coaching, where I came in to talk email. A little while later, Sara emailed me — she'd reworked her welcome sequence and was seeing a...
📢 Watch me get roasted. More details below ↓ Hey Reader! Some things age well — like my 19-year friendship with my bestie Jenna. And some age so slowly you don't notice until you wake up one day — like this past August 1, when my business turned 8 — and realize you're not showing up online the way you feel inside. 😬 For me, that meant my welcome sequence. And my email template. And the long list of things I just know are missing. It irks me so much. For you, it might mean dozens of new...
📢 Watch me get roasted. More details below ↓ Hey Reader! In case you missed it, I’m about to go Full Vulnerable next week. My team roasted my 2019 welcome sequence, and I’m going to share about it on Wednesday. Come watch me transform my strategy in under an hour! I’ve been sitting on a pile of "what-to-dos” about updating my email strategy for months, and it finally got so annoying — since it wasn’t sharing the important things that you deserve to know when you join my list! — that I’ve had...