Soooo, what is an email nurture sequence?
Friend, you're not alone — a lot of people have this question…
An email nurture sequence is a series of automated emails that are meant to help you build long-lasting relationships with your subscribers over time.
Nurture sequences can be used as a tool to not only engage subscribers but to ultimately spark their interest in your content — leading them to explore your website, browse your services, buy a product, click and purchase through an affiliate promotion, check out your blog post or even sign up for your free training.
There are so many things it could include!
My nurture sequence for Duett (which sends on Tuesdays) includes 75 emails — that’s nearly 1.5 years of AUTOMATED emails going to my subscribers each week.
Nurture sequences are a perfect way to fully deliver on what your subscribers came for — and to keep them coming back for more!
Whether your nurture sequence is made up of emails you create from scratch or you repurpose a newsletter (like I do!), subscribers will see you as a friend, an authority and someone who can help them improve their lives in some way whether it’s by you sharing information or inspirational stories, leading them to your services or providing tips that you know will add value to their lives.
Soooo the big question… how can a nurture sequence help YOU?
Check out the SEVEN benefits of an automated, evergreen nurture sequence.
| Read the full blog post |
Which benefit stands out the most to you? Reply back and let me know!
Let’s Duett,
Allea
Send better emails that engage readers, build brand loyalty and optimize conversions for sales and site traffic. I'll equip you with email marketing strategies, copywriting tips and automation how-tos!
Hey Reader! Can I tell you about a book I absolutely loved? My friend Steve Kamb recently released a book called How to Try Again, and it's one of those books that kept making me stop and think. Not because it's full of complicated frameworks or productivity hacks. But because it's a reminder that most of us don't need to completely reinvent ourselves every time something isn't working. We just need to try again. That's exactly what we talk about in this week's Happy Subscribers episode....
Hey Reader! If you're an influencer — or you love one — this episode is for you. I've been wanting to record this episode for a while. And after talking with a fellow friend who works with influencers, it finally bubbled up and I had all the words (yay words!). Here's the thing, dear Influencer: You're already showing up on Instagram, TikTok, Amazon storefronts, creating content constantly, working haaaarrd (maybe with a whole team, maybe working solo). And if email isn't part of the strategy...
Hey Reader! I just got back from Craft + Commerce — where Kit announced five new features — and I'm excited to share what I heard. (I've also taken approximately four naps since Saturday. The conference hangover is real.) Here's what dropped: 01 | Kit MCP (Model Context Protocol) Kit now connects to Claude and ChatGPT, which means you can ask Kit strategic questions about your list. Things like: "Which emails have I mentioned this product in?" or "Who clicked on this tag in the last 30 days?"...