Soooo, what is an email nurture sequence?
Friend, you're not alone — a lot of people have this question…
An email nurture sequence is a series of automated emails that are meant to help you build long-lasting relationships with your subscribers over time.
Nurture sequences can be used as a tool to not only engage subscribers but to ultimately spark their interest in your content — leading them to explore your website, browse your services, buy a product, click and purchase through an affiliate promotion, check out your blog post or even sign up for your free training.
There are so many things it could include!
My nurture sequence for Duett (which sends on Tuesdays) includes 75 emails — that’s nearly 1.5 years of AUTOMATED emails going to my subscribers each week.
Nurture sequences are a perfect way to fully deliver on what your subscribers came for — and to keep them coming back for more!
Whether your nurture sequence is made up of emails you create from scratch or you repurpose a newsletter (like I do!), subscribers will see you as a friend, an authority and someone who can help them improve their lives in some way whether it’s by you sharing information or inspirational stories, leading them to your services or providing tips that you know will add value to their lives.
Soooo the big question… how can a nurture sequence help YOU?
Check out the SEVEN benefits of an automated, evergreen nurture sequence.
| Read the full blog post |
Which benefit stands out the most to you? Reply back and let me know!
Let’s Duett,
Allea
Write and send better emails that actually connect with your subscribers. Show them you care, share valuable content, and keep them coming back to your site with each "send." Get my expert email marketing strategies and automation how-tos!
Hey Reader! When my friend Alyssa (from Kit) came on Happy Subscribers last month, we got to nerd out about all things Kit and deliverability. And I mentioned something I don’t think a lot of people know about: As a Pro user, I get a quarterly audit of my account from the Kit team. I honestly didn’t know this was a perk of being a Kit Pro user until it showed up in my inbox 😂 You mean, Kit, with all its powerful background knowledge of my subscribers and account is telling me what THEY see?...
Hey Reader! Personally, this is one of two times of the year when I get my house ducks in a row. > Clearing out pantry items or using up what’s in the freezer. > Purging my closet of unworn summer clothes before I put the rest in storage throughout the winter. > Doing some more “nesting” type chores that I otherwise skip during the summer months. > And most recently (“before” pictured below), got rid of TWELVE pairs of shoes because y’all, this mess stressed me OUT There’s something about the...
Hey Reader! According to the wisdom of friends (namely Katie Rockey) who WATCH podcasts instead of merely listen, I decided to start showing my face over on the ol’ YouTube. Happy Subscribers is now a video podcast. Huzzah! 👀 Watch the latest episodes ✅ Subscribe to the show for updates Still want the audio? 🎧 Subscribe on your favorite podcast player Now you can follow along, watch my happy little eyebrows peek over my glasses (lol, so expressive), and feel like you’re sitting in the same...