Send better emails that engage readers, build brand loyalty and optimize conversions for sales and site traffic. I'll equip you with email marketing strategies, copywriting tips and automation how-tos!
Do your followers actually *trust* you?
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🎉 The Foodie Email Series is here! If you know a creator (foodie or not) who’d like to get these new episode announcements, send them this link or forward them this email. Hey Reader! Week one of the Foodie Email Series on the Happy Subscribers podcast is officially here — and I get to kick it off with this interview with one of my close friends and business bestie. 🥰 My friend Melissa of Design Eat Repeat lives 45 minutes from me, has been featured in Better Homes & Gardens and Country Living, and released her first cookbook in 2024 (you tell ME which is the best deal, lol JK). She's also a self-described "baking tornado" who cracks butter sticks in half "like a Neanderthal" and does not aspire to be a pristine baker. I love her so much. A few years back, Melissa came to me as a client. She had a big social audience — TikTok especially — and zero email strategy. She didn't have a product to sell yet. She just knew she didn't want to build everything on a platform she didn't own: "I know I’ve got to do something so that if this goes away, I don't lose all of these people." I set up her welcome sequence and nurture automations, and she was hunky-dory for a good long while. Then a few months ago, I got snowed out of my house during a Nashville ice storm and spent five days on her couch. We unlocked a whole new level of her email strategy together (from her couch). She made me homemade waffles. It was a good deal for everyone. Our pets eventually got along 😂 Now, in the few years since we first worked together:
In this week's Happy Subscribers episode, she's sharing how she built trust with her audience, converting them from loyal fans to actual customers. How? She's using Kit to give completely different messages to different subscribers, leverages seasonal opt-ins, and has incorporated her offers into her automations. Listen here to learn how you can do the same for your list and audience ➡️ From Followers to Customers: How Melissa Creates Food Content That Converts Let's Duett, Allea 🎁 Since you’re already a Done & Delivered client, I have a special offer for you! If you know of a creator who would benefit from Done & Delivered, I’ll gladly send you a $200 referral fee if they sign up to work with us. Just send them here and put your name in the last box! |
Email Marketing for Bloggers
Send better emails that engage readers, build brand loyalty and optimize conversions for sales and site traffic. I'll equip you with email marketing strategies, copywriting tips and automation how-tos!
Hey Reader! Writing this from my friend’s house in Nebraska after a STELLAR nine days in The Good Life with some of my most favorite people. Peep these smiles 😍 🎉 Today I’m sharing the final episode of our Foodie Email Series, featuring my sweet friend and long-time client Jason Norris! If you haven’t had a chance to listen to the first three episodes in the series yet, here they are: My chat with Melissa about selling products to an audience who BUYS A convo with Liz about running your blog...
🎉 The Foodie Email Series is here! If you know a creator (foodie or not) who’d like to get these new episode announcements, send them this link or forward them this email. Hey Reader! When I started email marketing as a personal finance blogger, I didn't know what I was getting into. Then strangers — on the other side of the world — started writing back. Not just clicking. Writing back, with their own money stories, their own fears, their own wins. That's when I understood: the inbox is one...
🎉 The Foodie Email Series is here! If you know a creator (foodie or not) who’d like to get these new episode announcements, send them this link or forward them this email. Hey Reader! For fifteen years, Liz Della Croce's email strategy ran on autopilot. Her blog, The Lemon Bowl, had been growing since 2010 — a loyal community of readers drawn to her globally-inspired recipes, her family's Syrian and Jewish dishes, and Liz herself. Her list was healthy. RSS emails were doing their thing. (We...