Send better emails that engage readers, build brand loyalty and optimize conversions for sales and site traffic. I'll equip you with email marketing strategies, copywriting tips and automation how-tos!
She needed a whole separate inbox just for replies
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🎉 The Foodie Email Series is here! If you know a creator (foodie or not) who’d like to get these new episode announcements, send them this link or forward them this email. Hey Reader! When I started email marketing as a personal finance blogger, I didn't know what I was getting into. Then strangers — on the other side of the world — started writing back. Not just clicking. Writing back, with their own money stories, their own fears, their own wins. That's when I understood: the inbox is one of the most human places on the internet. Toni Okamoto understands this too. She's been writing a personal Friday email to her list every single week for three years. No AI. Just her words, her week, sometimes a typo her readers kindly flag. And the replies? She had to create a separate inbox just to manage them. 52-year-old wedding photos. Stories about sick dogs. People asking if she's okay when she misses a week. That's not a newsletter. That's a relationship. In today's Foodie Email Series episode, I'm sitting down with Toni — founder of Plant Based on a Budget and bestselling cookbook author — to talk about the email strategy that's quietly one of the most sophisticated (and most human) in the food creator space. (You can find the episode right here) In this chat, we're getting into:
LISTEN HERE: The Friday Emails That Built Toni Okamoto's Most Loyal Audience DM me over on Instagram or reply to this email with your thoughts — I want to hear what stood out to you! Let's Duett, Allea |
Email Marketing for Bloggers
Send better emails that engage readers, build brand loyalty and optimize conversions for sales and site traffic. I'll equip you with email marketing strategies, copywriting tips and automation how-tos!
Hey Reader! Writing this from my friend’s house in Nebraska after a STELLAR nine days in The Good Life with some of my most favorite people. Peep these smiles 😍 🎉 Today I’m sharing the final episode of our Foodie Email Series, featuring my sweet friend and long-time client Jason Norris! If you haven’t had a chance to listen to the first three episodes in the series yet, here they are: My chat with Melissa about selling products to an audience who BUYS A convo with Liz about running your blog...
🎉 The Foodie Email Series is here! If you know a creator (foodie or not) who’d like to get these new episode announcements, send them this link or forward them this email. Hey Reader! For fifteen years, Liz Della Croce's email strategy ran on autopilot. Her blog, The Lemon Bowl, had been growing since 2010 — a loyal community of readers drawn to her globally-inspired recipes, her family's Syrian and Jewish dishes, and Liz herself. Her list was healthy. RSS emails were doing their thing. (We...
🎉 The Foodie Email Series is here! If you know a creator (foodie or not) who’d like to get these new episode announcements, send them this link or forward them this email. Hey Reader! Week one of the Foodie Email Series on the Happy Subscribers podcast is officially here — and I get to kick it off with this interview with one of my close friends and business bestie. 🥰 My friend Melissa of Design Eat Repeat lives 45 minutes from me, has been featured in Better Homes & Gardens and Country...