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Hey Reader!

For fifteen years, Liz Della Croce's email strategy ran on autopilot.

Her blog, The Lemon Bowl, had been growing since 2010 — a loyal community of readers drawn to her globally-inspired recipes, her family's Syrian and Jewish dishes, and Liz herself. Her list was healthy. RSS emails were doing their thing. (We explain what that means in her interview with me here, don't worry!)

It was all fine until her SEO strategy changed.

Her team started updating old posts instead of publishing new ones. Smart for Google — but RSS emails only fire when NEW content goes live. 😑

Update a post? Crickets.

"I think I was the last person on the planet solely relying on RSS emails. We weren't creating emails every week. They were just really going out automatically."

She shared, "I knew I wanted to hire someone, but I knew that I didn't have the proper updated tools to guide them. I wasn't going to go the other way around."

So Liz hired me.

We did a deep audit of her current email performance — and what she could dial up with her email strategy before making a new in-house email marketing hire.

One year later, we’re happy to report she’s experiencing:

🎉 100% email traffic growth

🎉 A cleaner strategy (she dropped what wasn't working and hasn’t looked back)

🎉 Emails that her list actually opens

Listen here to hear how she did it ➡️ From RSS to Real Strategy: How The Lemon Bowl Doubled Her Email Traffic with Liz Della Croce​

Does this sound familiar? If you've been meaning to move past RSS emails for a while, listen to this episode and then DM me on Instagram or reply to any of my emails to tell me how you’re planning to shift your strategy. I want to know!

Let's Duett,

Allea

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