Ever wonder if you’re sending too many emails?


Hey Reader,

Your subscribers can only remember 3–5 brands. Here’s how to become one of them…

Most creators think the answer is:

➡️ publish more emails
➡️ use more “urgent” subject lines
➡️ send more sales pushes

But as my guest on Happy Subscribers, Mike Nelson (co-founder of Really Good Emails) explains, staying top-of-mind has way more to do with trust, timing, and touch points than sheer volume.

Mike has nearly 20 years of email experience.

So I asked him as much as I could in this episode of Happy Subscribers.

Listen in to learn:

✨ Why it takes 3–5 intentional emails to start building real trust
✨ How to treat every email as a branding moment (even if subscribers don’t open it)
✨ The 3 KPIs that actually matter for creators
✨ One of the most powerful engagement metrics you’re probably not measuring
✨ How reciprocity + the “mere exposure effect” work together to make your emails more effective over time

If you’ve ever wondered:

“Am I sending too many emails? Not enough? And are these metrics even telling me anything?”

…this episode is going to shift how you think about your strategy.

Mike even gives us better KPIs to track instead. 🎁

🎧 Listen to my conversation with Mike Nelson on Happy Subscribers here.

Reply back with your biggest aha moment. I want to hear what you think after this one. 💌

Let's Duett,

Allea

P.S. If you haven’t already heard, I’m hosting a live, hands-on workshop next Wednesday, Jan 28 at 1pm CST ✨ Segment Your List in 50 Minutes: Happier Subscribers, Higher Revenue, and Better Email Engagement ✨ 👉 Save your seat here!

Email Marketing for Bloggers

Send better emails that engage readers, build brand loyalty and optimize conversions for sales and site traffic. I'll equip you with email marketing strategies, copywriting tips and automation how-tos!

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