Send better emails that engage readers, build brand loyalty and optimize conversions for sales and site traffic. I'll equip you with email marketing strategies, copywriting tips and automation how-tos!
Ever wonder if you’re sending too many emails?
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Hey Reader, Your subscribers can only remember 3–5 brands. Here’s how to become one of them… Most creators think the answer is: But as my guest on Happy Subscribers, Mike Nelson (co-founder of Really Good Emails) explains, staying top-of-mind has way more to do with trust, timing, and touch points than sheer volume. Mike has nearly 20 years of email experience. So I asked him as much as I could in this episode of Happy Subscribers. Listen in to learn: If you’ve ever wondered: “Am I sending too many emails? Not enough? And are these metrics even telling me anything?” …this episode is going to shift how you think about your strategy. Mike even gives us better KPIs to track instead. 🎁 🎧 Listen to my conversation with Mike Nelson on Happy Subscribers here. Reply back with your biggest aha moment. I want to hear what you think after this one. 💌 Let's Duett, |
Email Marketing for Bloggers
Send better emails that engage readers, build brand loyalty and optimize conversions for sales and site traffic. I'll equip you with email marketing strategies, copywriting tips and automation how-tos!
Hey Reader! This solo podcast is all about segmentation. Segmenting your email list may sound really "techie”... and, well, it is. 😂 It may not be easy to understand, but I make it my goal to break down complex “techie” things into something that makes sense. At the start of 2026, I led a workshop on segmentation at Tastemaker (a lovely in-person conference, with even lovelier people!) – and it was everything I hoped for: Teaching about email marketing Walking around and answering questions...
Hey Reader! I got this email from my mom last week that just said, “Fight the AI.” And I was like, Mom, you have no idea. I've been fighting with it in my brain for weeks now! 😅 You could say I've had my dance battle with AI. At the end of January I was very anti-AI — you know, because it can affect my entire business model and that feels terrible. So in order to know more, I've spent more time over the last month or so using it. And, unfortunately, it's been really incredible. 😅 While,...
Hey Reader! If you’re remotely close to the food blogging community, you’ve heard of this strategy for lead generation — and not only am I sharing it with you as a surefire way to boost subscribers, I’m going to show you HOW. What is it? It’s a “Save this Recipe” form that you add to every blog post. It looks like this: Example from Eating Bird Food You can even use this strategy for non-food blogs, of course, like a “Save this Post” form instead. If you’re interested, it’s worth trying out...