Ever wonder if you’re sending too many emails?


Hey Reader,

Your subscribers can only remember 3–5 brands. Here’s how to become one of them…

Most creators think the answer is:

➡️ publish more emails
➡️ use more “urgent” subject lines
➡️ send more sales pushes

But as my guest on Happy Subscribers, Mike Nelson (co-founder of Really Good Emails) explains, staying top-of-mind has way more to do with trust, timing, and touch points than sheer volume.

Mike has nearly 20 years of email experience.

So I asked him as much as I could in this episode of Happy Subscribers.

Listen in to learn:

✨ Why it takes 3–5 intentional emails to start building real trust
✨ How to treat every email as a branding moment (even if subscribers don’t open it)
✨ The 3 KPIs that actually matter for creators
✨ One of the most powerful engagement metrics you’re probably not measuring
✨ How reciprocity + the “mere exposure effect” work together to make your emails more effective over time

If you’ve ever wondered:

“Am I sending too many emails? Not enough? And are these metrics even telling me anything?”

…this episode is going to shift how you think about your strategy.

Mike even gives us better KPIs to track instead. 🎁

🎧 Listen to my conversation with Mike Nelson on Happy Subscribers here.

Reply back with your biggest aha moment. I want to hear what you think after this one. 💌

Let's Duett,

Allea

P.S. If you haven’t already heard, I’m hosting a live, hands-on workshop next Wednesday, Jan 28 at 1pm CST ✨ Segment Your List in 50 Minutes: Happier Subscribers, Higher Revenue, and Better Email Engagement ✨ 👉 Save your seat here!

Email Marketing for Bloggers

Send better emails that engage readers, build brand loyalty and optimize conversions for sales and site traffic. I'll equip you with email marketing strategies, copywriting tips and automation how-tos!

Read more from Email Marketing for Bloggers

Hey Reader! On Monday, I hopped on a call with a creator I've known for years. We shall call her Traci… because her name is Traci. She was curious about what Done & Delivered actually offers, asking me — "Outside of what your website says… I'm curious about the actual offer. Like, what have you actually made for your clients?" So here's exactly what you get as part of Done & Delivered. 👇 A brand-new lead magnet, designed and built for you, every quarter. This is the freebie that grows your...

Hi Duett Client! We only have one spot left for a Done & Delivered spot this summer, so if you know of a friend or fellow creator who would benefit, will you please send them this email or direct them my way? There are just some things that — unless provided with a plan and held accountable — would NOT happen on their own. For me, it’s exercise. Never in my LIFE have I ever gotten up at 6:08am regularly to, excuuuuse me, work out?! Never. Not until a few months ago. I hit a point where I...

giphy of woman floating and relaxing in the pool

Hi Duett Client! We only have one spot left for a Done & Delivered spot this summer, so if you know of a friend or fellow creator who would benefit, will you please send them this email or direct them my way? It’s officially sweating season in Nashville, and I’ve got plans to hang by the pool on Friday with my sweet friend Elaina Joy. I played slow pitch softball yesterday in what was probably 70% humidity — the kind where you can cut it with a knife and you just wait and HOPE for a slight...