|
Hey Reader, If you’re remotely close to the food blogging community, you’ve heard of this strategy for lead generation lately — and not only am I sharing it with you as a surefire way to boost subscribers, I’m going to show you HOW. What is it? It’s a “Save this Recipe” form that you add to every blog post. You can even use this strategy for non-food blogs, of course, like a “Save this Post” form instead. See if it could work for your business — I may even use it on the Duett blog soon! It looks like this: Why would your subscriber want a blog post to be emailed to them? My top guess is that they are scrolling your blog and content on their phone and simply want to save the post to revisit it later. Either to make your recipe, walk through your how-to guide, or spend more time looking through what you’ve shared. How do you set this up? Wellllll Let’s get technical, TECHNICAL 🎵 Before you go setting up individual forms in your email service platform for all one-hundred-plus blog posts you may have, do this instead: Use a WP Forms + ConvertKit integration to set up ONE form that sends the page title + page URL to every subscriber who submits this simple form on your site. Here’s how:
Even if you don’t use ConvertKit OR WP Forms, I hope this shows some of the backend required in order to create ONE “Save this Recipe” form for your site in a way that you can recreate with the tools you have for your blog or site. Once you have this set up, you can easily add the form block (in the example’s case, WP Forms) into your old blog posts and include it in all new pages going forward. Who loves a tech walkthrough? I DO! Ready to grow your list with this strategy? Let’s Duett! Allea P.S. If you have questions about this process, stay tuned — we'll talk about it in this month's roundtable on March 21! Register here for that free training from me. |
Send better emails that engage readers, build brand loyalty and optimize conversions for sales and site traffic. I'll equip you with email marketing strategies, copywriting tips and automation how-tos!
Hey Reader! I got this email from my mom last week that just said, “Fight the AI.” And I was like, Mom, you have no idea. I've been fighting with it in my brain for weeks now! 😅 You could say I've had my dance battle with AI. At the end of January I was very anti-AI — you know, because it can affect my entire business model and that feels terrible. So in order to know more, I've spent more time over the last month or so using it. And, unfortunately, it's been really incredible. 😅 While,...
Hey Reader! If you’re remotely close to the food blogging community, you’ve heard of this strategy for lead generation — and not only am I sharing it with you as a surefire way to boost subscribers, I’m going to show you HOW. What is it? It’s a “Save this Recipe” form that you add to every blog post. It looks like this: Example from Eating Bird Food You can even use this strategy for non-food blogs, of course, like a “Save this Post” form instead. If you’re interested, it’s worth trying out...
Hey Reader! Amy Reid of Baking with Granny was on the Happy Subscribers podcast in January! I got to meet Amy in-person at the Tastemaker Conference in January! Not only is Amy a GEM of a person, she’s cracked the reader-relationship code with her subscribers and was able to get more than 300+ pre-order sales of her cookbook within 24 hours of emailing her list. It worked all because she’s been nurturing her list long before she asked for the sale (what she calls “the plea” 😂). You don’t want...