This new email growth strategy is BIG


Hey Reader,

If you’re remotely close to the food blogging community, you’ve heard of this strategy for lead generation lately — and not only am I sharing it with you as a surefire way to boost subscribers, I’m going to show you HOW.

What is it? It’s a “Save this Recipe” form that you add to every blog post. You can even use this strategy for non-food blogs, of course, like a “Save this Post” form instead. See if it could work for your business — I may even use it on the Duett blog soon!

It looks like this:

Why would your subscriber want a blog post to be emailed to them?

My top guess is that they are scrolling your blog and content on their phone and simply want to save the post to revisit it later. Either to make your recipe, walk through your how-to guide, or spend more time looking through what you’ve shared.

How do you set this up? Wellllll

Let’s get technical, TECHNICAL 🎵

Before you go setting up individual forms in your email service platform for all one-hundred-plus blog posts you may have, do this instead:

Use a WP Forms + ConvertKit integration to set up ONE form that sends the page title + page URL to every subscriber who submits this simple form on your site.

Here’s how:

Even if you don’t use ConvertKit OR WP Forms, I hope this shows some of the backend required in order to create ONE “Save this Recipe” form for your site in a way that you can recreate with the tools you have for your blog or site.

Once you have this set up, you can easily add the form block (in the example’s case, WP Forms) into your old blog posts and include it in all new pages going forward.

Who loves a tech walkthrough? I DO!

Watch it here.

Ready to grow your list with this strategy? Let’s Duett!

Allea

P.S. If you have questions about this process, stay tuned — we'll talk about it in this month's roundtable on March 21! Register here for that free training from me.

Email Marketing for Bloggers

Send better emails that engage readers, build brand loyalty and optimize conversions for sales and site traffic. I'll equip you with email marketing strategies, copywriting tips and automation how-tos!

Read more from Email Marketing for Bloggers

🥳 BIG news: We’re now creating lead magnets and sending newsletters for our clients through a new service called Done & Delivered. Join the waitlist by next Friday, February 20, and I’ll take $200 off of your first quarter of Done & Delivered if you decide to sign up. No pressure, just a bonus for getting in early 🙂 Hey Reader! Last summer, I caved. We are finally sending newsletters for our clients on a REGULAR, ongoing basis. I avoided creating a service like this for years simply because I...

Hey Reader, Your subscribers can only remember 3–5 brands. Here’s how to become one of them… Most creators think the answer is: ➡️ publish more emails ➡️ use more “urgent” subject lines ➡️ send more sales pushes But as my guest on Happy Subscribers, Mike Nelson (co-founder of Really Good Emails) explains, staying top-of-mind has way more to do with trust, timing, and touch points than sheer volume. Mike has nearly 20 years of email experience. So I asked him as much as I could in this episode...

Hey Reader, It’s December, that time you reflect back on your year and take stock of what the last 11+ months held… I love a good moment to record what happened, asking: “What did I learn? What made this year significant?” For me, that looked like writing out a list of 10 (which quickly became 15) of my top moments or wins from the year. And I’m sharing 7 of those in this week’s podcast. Tune in to hear what’s shaped me the most this year. Things like: allowing myself rest and margin Spending...