Write and automate emails that engage readers, build brand loyalty and optimize conversions for sales and site traffic. My emails and resources will equip you with email marketing strategies, copywriting tips and automation how-tos!
This new email growth strategy is BIG
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Hey Reader, If you’re remotely close to the food blogging community, you’ve heard of this strategy for lead generation lately — and not only am I sharing it with you as a surefire way to boost subscribers, I’m going to show you HOW. What is it? It’s a “Save this Recipe” form that you add to every blog post. You can even use this strategy for non-food blogs, of course, like a “Save this Post” form instead. See if it could work for your business — I may even use it on the Duett blog soon! It looks like this:
Why would your subscriber want a blog post to be emailed to them? My top guess is that they are scrolling your blog and content on their phone and simply want to save the post to revisit it later. Either to make your recipe, walk through your how-to guide, or spend more time looking through what you’ve shared. How do you set this up? Wellllll Let’s get technical, TECHNICAL 🎵
Before you go setting up individual forms in your email service platform for all one-hundred-plus blog posts you may have, do this instead: Use a WP Forms + ConvertKit integration to set up ONE form that sends the page title + page URL to every subscriber who submits this simple form on your site. Here’s how:
Even if you don’t use ConvertKit OR WP Forms, I hope this shows some of the backend required in order to create ONE “Save this Recipe” form for your site in a way that you can recreate with the tools you have for your blog or site. Once you have this set up, you can easily add the form block (in the example’s case, WP Forms) into your old blog posts and include it in all new pages going forward. Who loves a tech walkthrough? I DO! Ready to grow your list with this strategy? Let’s Duett! Allea P.S. If you have questions about this process, stay tuned — we'll talk about it in this month's roundtable on March 21! Register here for that free training from me. |
Email Marketing for Bloggers
Write and automate emails that engage readers, build brand loyalty and optimize conversions for sales and site traffic. My emails and resources will equip you with email marketing strategies, copywriting tips and automation how-tos!
Hey there, Reader! It’s nearly the new year, and I’m scheduling this email in advance — but there’s no rush to read it. Take your time. It’s a little gift from me to you, and something I’ve meant to do for AGES — to share some of my favorite things I use and enjoy for life and business. Some may be affiliate links, but all are top-notch favorites that I hope you’ll enjoy too: My favorite tools and resources Meeter — I also store my regular Zoom rooms there so they’re easy to jump into from...
Hey Reader! What do you have in place to do more with your email marketing in 2025? You might have ideas, or maybe a brainstormed list of what you could send your list, but do you have a plan of action to start doing more — or being more strategic — with email? That jump from conception to implementation can be a tricky one. We’ve ALL been there: great ideas pop up in January, then bam it’s June and you’re kicking yourself for not doing more of what you know your business needs. There’s a...
Hey Reader, Okay, I’m a NERD about systems and organization. You’ve probably learned that from me by now. (If not, this blog post will catch you up to speed. 😂) And what’s ONE thing that everyone — I promise, everyone — gets befuddled about that I would LOVE to help you with? It’s getting your email service platform (ESP) cleaned up and organized! Why? Because if you don’t know how your ESP is set up, what freebies are sending and when — or, like many people, you have too many unused forms...