|
Hey Reader! It's here. It's Q4 — the season my clients (and you, dear reader) have been working toward all year long. Or at least most of you. For most of my clients and the online creators I know, Q4 is when the traffic shows up. (For healthy living and healthy food creators, it might be Q1. Same idea.) You've spent months on new recipes, how-to articles, photos, pins, post updates and SEO, all to pay off in the highest-traffic months of the year. That traffic is hard-earned. And I want to be in your corner, helping you turn it into subscribers you can build a relationship with — people you can send resources and solutions to, and email your content all year long. Because once you finally have their email address, all that hard work keeps paying off. So I recorded a quick 10-minute episode with 4 ways to turn holiday readers from casual visitors into email subscribers: LISTEN NOW 👉 4 Ways to Turn Holiday Traffic into Email Subscribers And here are a couple handy links, all in one place: ➡️ My free Q4 Traffic Guide: more ways to grow your list during high-traffic seasons ➡️ How to set up a Save This Recipe form with Kit and WPForms — plus an automation you can copy right into your Kit account (only $17 right here) Reply and tell me: what's one change you're making this holiday season? I read every email, so I'd love to hear what you're focusing on. Let's Duett, Allea P.S. We only have a few Email Strategy Playbook spots left through the end of the year — so if you want to head into 2027 with a plan to get more strategic about your email (or at the very least, fix what you know isn't working, or find out what's not), now's the time. Schedule a free call with me, and if the Playbook isn't the right fit, we'll find something that is. |
Write and send better emails that actually connect with your subscribers. Show them you care, share valuable content, and keep them coming back to your site with each "send." Get my expert email marketing strategies and automation how-tos!
Hey Reader! I started this business in a season when I didn’t have a lot left to give (read: burnout and depression). So whatever I built, as slowly as I was going, had to be something I could actually sustain. My friend Sam Vander Wielen learned that lesson too, but in a much different way. In 2018, Sam was caring for her dad during chemo. She had a business to run too — and everyone online was telling her she needed to go live to sell, like with workshops and webinars, but she couldn’t. So...
Hey Reader! I've sent a weekly email since October 2019. That's no small feat — I started a business, lived through a pandemic, and rode every emotional up and down that comes with running something online. But I always said I'd hold to it, because I knew as soon as I got out of that rhythm, it'd be really hard to get back into it. Were all those early emails good? Ha. No. Some were pretty weak — a few paragraphs, a couple links to things that weren't even mine. When I needed to fill a gap,...
Hey Reader! Most of us were taught that a growing email list means more subscribers. More, more, more. Howeverrrrrr, I'd rather have the right people on my list than a lot of people on it. The ones who actually want what I send. The ones who care. That's what Sara Ecklin has been building over at Clean Plate Mama. We met through Kayla Burton's Food Blog Group Coaching, where I came in to talk email. A little while later, Sara emailed me — she'd reworked her welcome sequence and was seeing a...