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Hey Reader! Can I tell you about a book I absolutely loved? My friend Steve Kamb recently released a book called How to Try Again, and it's one of those books that kept making me stop and think. Not because it's full of complicated frameworks or productivity hacks. But because it's a reminder that most of us don't need to completely reinvent ourselves every time something isn't working. We just need to try again. That's exactly what we talk about in this week's Happy Subscribers episode. Steve is the founder of Nerd Fitness, and for more than 17 years he's been writing emails, building relationships, testing ideas, reading replies, and showing up for his audience. He hasn't chased every new platform. He hasn't tried to be everywhere. He's kept email as his home base and focused on building trust over time. And when he launched How to Try Again, his audience was eager to support him—not because of a flashy launch strategy, but because they trust him. In our conversation, we talk about what happens when you disappear from your email list, feel behind, question your strategy, or wonder if any of this is working. Because let's be honest... most of us have been there. The encouraging part? The answer usually isn't to burn everything down and start over. It's to reconnect with your audience. To send the next email. To keep showing up. To try again. 🎧 Listen here: How to Try Again (And Build an Audience That Actually Sticks) with Steve Kamb And if you've already read How to Try Again, hit reply and tell me what resonated most. I'd love to hear. Let's Duett, Allea |
Send better emails that engage readers, build brand loyalty and optimize conversions for sales and site traffic. I'll equip you with email marketing strategies, copywriting tips and automation how-tos!
Hey Reader! If you're an influencer — or you love one — this episode is for you. I've been wanting to record this episode for a while. And after talking with a fellow friend who works with influencers, it finally bubbled up and I had all the words (yay words!). Here's the thing, dear Influencer: You're already showing up on Instagram, TikTok, Amazon storefronts, creating content constantly, working haaaarrd (maybe with a whole team, maybe working solo). And if email isn't part of the strategy...
Hey Reader! I just got back from Craft + Commerce — where Kit announced five new features — and I'm excited to share what I heard. (I've also taken approximately four naps since Saturday. The conference hangover is real.) Here's what dropped: 01 | Kit MCP (Model Context Protocol) Kit now connects to Claude and ChatGPT, which means you can ask Kit strategic questions about your list. Things like: "Which emails have I mentioned this product in?" or "Who clicked on this tag in the last 30 days?"...
Hey Reader! On Monday, I hopped on a call with a creator I've known for years. We shall call her Traci… because her name is Traci. She was curious about what Done & Delivered actually offers, asking me — "Outside of what your website says… I'm curious about the actual offer. Like, what have you actually made for your clients?" So here's exactly what you get as part of Done & Delivered. 👇 A brand-new lead magnet, designed and built for you, every quarter. This is the freebie that grows your...