How to try again


Hey Reader!

Can I tell you about a book I absolutely loved?

My friend Steve Kamb recently released a book called How to Try Again, and it's one of those books that kept making me stop and think.

Not because it's full of complicated frameworks or productivity hacks.

But because it's a reminder that most of us don't need to completely reinvent ourselves every time something isn't working.

We just need to try again.

That's exactly what we talk about in this week's Happy Subscribers episode.

Steve is the founder of Nerd Fitness, and for more than 17 years he's been writing emails, building relationships, testing ideas, reading replies, and showing up for his audience.

He hasn't chased every new platform.

He hasn't tried to be everywhere.

He's kept email as his home base and focused on building trust over time.

And when he launched How to Try Again, his audience was eager to support him—not because of a flashy launch strategy, but because they trust him.

In our conversation, we talk about what happens when you disappear from your email list, feel behind, question your strategy, or wonder if any of this is working.

Because let's be honest... most of us have been there.

The encouraging part?

The answer usually isn't to burn everything down and start over.

It's to reconnect with your audience.

To send the next email.

To keep showing up.

To try again.

🎧 Listen here: How to Try Again (And Build an Audience That Actually Sticks) with Steve Kamb

And if you've already read How to Try Again, hit reply and tell me what resonated most. I'd love to hear.

Let's Duett,

Allea

Email Marketing for Bloggers

Write and send better emails that actually connect with your subscribers. Show them you care, share valuable content, and keep them coming back to your site with each "send." Get my expert email marketing strategies and automation how-tos!

Read more from Email Marketing for Bloggers

Hey Reader! I'm back. Three weeks in Italy, France, and Spain — my first real vacation since 2019. Before I left, I told my team I'd check in twice a week. I checked in six times. There was nothing for me to do. Nothing at all. My Asana was empty. My inbox was handled. And Kat? She had a whole sales conversation and a new client booked without me (literally at all) — which is usually my job, my call, my face on the screen. I came home and just felt... cared for. By my own team. That's the...

Hey Reader! Last summer, Adam Sobel came on Happy Subscribers with one of the most advanced email setups I’d seen from a food blogger. Well… he’s taken it to a whole other level. We recently hopped on an impromptu catch-up call, and once Adam started telling me what he’d built, I knew I needed to hit record. Adam now treats email as the engine of his business, using what he knows about each subscriber to personalize the emails, offers, and even website experiences they see. And what I...

Hey Reader! "To be known is to be loved." Erin Fajen knows me very, very well now — because she has listened to 89 Happy Subscribers episodes and taken notes on every single one. From her lips to your ears, you're getting Erin's rundown of the major themes of this podcast so you can really understand who I am, who the Duett brand is, what I care about, and how all of this actually applies to you and your email marketing. It's really thrilling to have someone repeat back to you the things that...