Write and send better emails that actually connect with your subscribers. Show them you care, share valuable content, and keep them coming back to your site with each "send." Get my expert email marketing strategies and automation how-tos!
This is what thoughtful personalization looks like
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Hey Reader! Last summer, Adam Sobel came on Happy Subscribers with one of the most advanced email setups I’d seen from a food blogger. Well… he’s taken it to a whole other level. We recently hopped on an impromptu catch-up call, and once Adam started telling me what he’d built, I knew I needed to hit record. Adam now treats email as the engine of his business, using what he knows about each subscriber to personalize the emails, offers, and even website experiences they see. And what I especially love? At the heart of all this personalization is care. It’s about paying attention to what your subscribers actually want and giving them a more thoughtful experience instead of treating everyone on your list exactly the same. Don’t worry, you don’t need Adam’s super-advanced setup to start doing this either. He shares practical ways any blogger can start personalizing their emails today. LISTEN HERE: One Year Later: Adam Sobel Goes All-In On Email Personalization And hit reply after you listen. I’d love to know what part of Adam’s strategy you want to try! Let's Duett, Allea |
Email Marketing for Bloggers
Write and send better emails that actually connect with your subscribers. Show them you care, share valuable content, and keep them coming back to your site with each "send." Get my expert email marketing strategies and automation how-tos!
Hey Reader! I'm back. Three weeks in Italy, France, and Spain — my first real vacation since 2019. Before I left, I told my team I'd check in twice a week. I checked in six times. There was nothing for me to do. Nothing at all. My Asana was empty. My inbox was handled. And Kat? She had a whole sales conversation and a new client booked without me (literally at all) — which is usually my job, my call, my face on the screen. I came home and just felt... cared for. By my own team. That's the...
Hey Reader! "To be known is to be loved." Erin Fajen knows me very, very well now — because she has listened to 89 Happy Subscribers episodes and taken notes on every single one. From her lips to your ears, you're getting Erin's rundown of the major themes of this podcast so you can really understand who I am, who the Duett brand is, what I care about, and how all of this actually applies to you and your email marketing. It's really thrilling to have someone repeat back to you the things that...
Hey hey, who likes free stuff? I sure do! I’m an avid thrifter, which albeit, it isn’t free — but it is a good deal. And free? We like free, especially when it’s high quality, like the clothes I get from friends at one of my semi-annual clothing swaps. Well, just like I need to host clothing swaps to give my previous wears another life, I want to make sure YOU have these free resources I’ve created. To get the most out of your email platform First, make sure you’re in the best email platform...