Write and send better emails that actually connect with your subscribers. Show them you care, share valuable content, and keep them coming back to your site with each "send." Get my expert email marketing strategies and automation how-tos!
This is what thoughtful personalization looks like
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Hey Reader! Last summer, Adam Sobel came on Happy Subscribers with one of the most advanced email setups I’d seen from a food blogger. Well… he’s taken it to a whole other level. We recently hopped on an impromptu catch-up call, and once Adam started telling me what he’d built, I knew I needed to hit record. Adam now treats email as the engine of his business, using what he knows about each subscriber to personalize the emails, offers, and even website experiences they see. And what I especially love? At the heart of all this personalization is care. It’s about paying attention to what your subscribers actually want and giving them a more thoughtful experience instead of treating everyone on your list exactly the same. Don’t worry, you don’t need Adam’s super-advanced setup to start doing this either. He shares practical ways any blogger can start personalizing their emails today. LISTEN HERE: One Year Later: Adam Sobel Goes All-In On Email Personalization And hit reply after you listen. I’d love to know what part of Adam’s strategy you want to try! Let's Duett, Allea |
Email Marketing for Bloggers
Write and send better emails that actually connect with your subscribers. Show them you care, share valuable content, and keep them coming back to your site with each "send." Get my expert email marketing strategies and automation how-tos!
Hey Reader! Most of us were taught that a growing email list means more subscribers. More, more, more. Howeverrrrrr, I'd rather have the right people on my list than a lot of people on it. The ones who actually want what I send. The ones who care. That's what Sara Ecklin has been building over at Clean Plate Mama. We met through Kayla Burton's Food Blog Group Coaching, where I came in to talk email. A little while later, Sara emailed me — she'd reworked her welcome sequence and was seeing a...
📢 Watch me get roasted. More details below ↓ Hey Reader! Some things age well — like my 19-year friendship with my bestie Jenna. And some age so slowly you don't notice until you wake up one day — like this past August 1, when my business turned 8 — and realize you're not showing up online the way you feel inside. 😬 For me, that meant my welcome sequence. And my email template. And the long list of things I just know are missing. It irks me so much. For you, it might mean dozens of new...
📢 Watch me get roasted. More details below ↓ Hey Reader! In case you missed it, I’m about to go Full Vulnerable next week. My team roasted my 2019 welcome sequence, and I’m going to share about it on Wednesday. Come watch me transform my strategy in under an hour! I’ve been sitting on a pile of "what-to-dos” about updating my email strategy for months, and it finally got so annoying — since it wasn’t sharing the important things that you deserve to know when you join my list! — that I’ve had...