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Hey Reader! "To be known is to be loved." Erin Fajen knows me very, very well now — because she has listened to 89 Happy Subscribers episodes and taken notes on every single one. From her lips to your ears, you're getting Erin's rundown of the major themes of this podcast so you can really understand who I am, who the Duett brand is, what I care about, and how all of this actually applies to you and your email marketing. It's really thrilling to have someone repeat back to you the things that are important to you. For Erin to do that is such a blessing — especially because she explains it so clearly, from her takeaways on the podcast to all the ways she's implemented what she's learned through our work together at Duett. She really made her email marketing her own adventure. And then she asked me for her master's degree in email marketing. (I said yes.) So I asked her: after 89 episodes, what are the big themes? What stuck? What actually changed how you do email? She came back with four things. I'm not going to spoil them here. But I will tell you this: One of them completely changed how she welcomed new subscribers. One of them made her create an entirely separate newsletter for a tiny sliver of her list. And one of them helped her organize every email idea she had — when she was staring at a total blank page. This is one of my favorite episodes I've ever recorded. Erin is brilliant, she's funny, and she explains my own email marketing concepts in a way that's so clear and helpful for you. LISTEN NOW 👉 90 Happy Subscribers Episodes in One with Erin Fajen DM me on Instagram and tell me what themes (or my quirks) from Happy Subscribers has stuck with you most. Let's Duett, Allea |
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Hey hey, who likes free stuff? I sure do! I’m an avid thrifter, which albeit, it isn’t free — but it is a good deal. And free? We like free, especially when it’s high quality, like the clothes I get from friends at one of my semi-annual clothing swaps. Well, just like I need to host clothing swaps to give my previous wears another life, I want to make sure YOU have these free resources I’ve created. To get the most out of your email platform First, make sure you’re in the best email platform...
Hey Reader! In my early twenties, my boss pulled me aside to tell me I wasn't a good listener. Explicitly. Like, that was the whole conversation. I cried about it for three days. Fast forward... I'm now a podcaster getting complimented on my interview skills?! WHAT?! This episode I'll walk you through how I got here, all these years later, and feel less like a sucky listener (here's to winning Most Improved!!). LISTEN HERE: Turns Out, I Was a Terrible Listener Let's Duett, Allea Want expert...
If you know a creator who’d like to get these new episode announcements, send them this link or forward them this email! 💌 Hey Reader! I am, at my core, a practical person. Frameworks, checklists, processes — give me something to implement and I’m happy. Maybe you’re the same way, “Just tell me how to do it, Allea!” There are so many ways to do email, and while I’m good at some of them... incorporating “story” into my messaging has always felt a little forced to me. Good news for us, though!...