Write and send better emails that actually connect with your subscribers. Show them you care, share valuable content, and keep them coming back to your site with each "send." Get my expert email marketing strategies and automation how-tos!
She listened to every episode AND took notes
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Hey Reader! "To be known is to be loved." Erin Fajen knows me very, very well now — because she has listened to 89 Happy Subscribers episodes and taken notes on every single one. From her lips to your ears, you're getting Erin's rundown of the major themes of this podcast so you can really understand who I am, who the Duett brand is, what I care about, and how all of this actually applies to you and your email marketing. It's really thrilling to have someone repeat back to you the things that are important to you. For Erin to do that is such a blessing — especially because she explains it so clearly, from her takeaways on the podcast to all the ways she's implemented what she's learned through our work together at Duett. She really made her email marketing her own adventure. And then she asked me for her master's degree in email marketing. (I said yes.) So I asked her: after 89 episodes, what are the big themes? What stuck? What actually changed how you do email? She came back with four things. I'm not going to spoil them here. But I will tell you this: One of them completely changed how she welcomed new subscribers. One of them made her create an entirely separate newsletter for a tiny sliver of her list. And one of them helped her organize every email idea she had — when she was staring at a total blank page. This is one of my favorite episodes I've ever recorded. Erin is brilliant, she's funny, and she explains my own email marketing concepts in a way that's so clear and helpful for you. LISTEN NOW 👉 90 Happy Subscribers Episodes in One with Erin Fajen DM me on Instagram and tell me what themes (or my quirks) from Happy Subscribers has stuck with you most. Let's Duett, Allea |
Email Marketing for Bloggers
Write and send better emails that actually connect with your subscribers. Show them you care, share valuable content, and keep them coming back to your site with each "send." Get my expert email marketing strategies and automation how-tos!
📢 Watch me get roasted. More details below ↓ Hey Reader! Some things age well — like my 19-year friendship with my bestie Jenna. And some age so slowly you don't notice until you wake up one day — like this past August 1, when my business turned 8 — and realize you're not showing up online the way you feel inside. 😬 For me, that meant my welcome sequence. And my email template. And the long list of things I just know are missing. It irks me so much. For you, it might mean dozens of new...
📢 Watch me get roasted. More details below ↓ Hey Reader! In case you missed it, I’m about to go Full Vulnerable next week. My team roasted my 2019 welcome sequence, and I’m going to share about it on Wednesday. Come watch me transform my strategy in under an hour! I’ve been sitting on a pile of "what-to-dos” about updating my email strategy for months, and it finally got so annoying — since it wasn’t sharing the important things that you deserve to know when you join my list! — that I’ve had...
Hey there, Done & Delivered Client! We’re launching our waitlist for Done & Delivered out into the wild — since we’re nearly booked through the end of 2026 and planning for 2027. To do that, I'm hosting a free workshop on September 16. If you know anyone who might be interested in having us strategize, write and send emails for them (like we do for you!), please forward them this email. Or text them this link to register. Once they're registered, they'll learn more about Done & Delivered! Hey...