Send better emails that engage readers, build brand loyalty and optimize conversions for sales and site traffic. I'll equip you with email marketing strategies, copywriting tips and automation how-tos!
Next stop: Italy 🇮🇹
|
Hey Reader! Okay, I have to tell you what's going on in my life right now, because I am SO excited to finally share it with you. I'll be heading to Europe next week! Rome, Florence, Cinque Terre, Nice, Marseille, and Barcelona — all on the itinerary, and I have been quietly vibrating about this trip ever since I bought the ticket back in January. Here's the thing I keep thinking about as I'm preparing to leave: if you're anything like me, this kind of freedom — the take-three-weeks-and-go kind — is honestly the whole reason we build businesses. In my case, it's the reason I built a business with a team who can actually run it while I'm gone. There's a lot of backstory here. A dream I had when I started this business in 2018. A few years that got really heavy. A decision I almost talked myself out of entirely. Before I head out, I recorded an episode about all of it — the personal side, the business side, and exactly how my team is keeping everything running while I'll be traveling throughout Europe. LISTEN NOW: Allea's European Adventure: What I'm Doing to Prepare​ ​DM me over on Instagram — I want to hear if you've ever taken a leap like this! Let's Duett, Allea |
Email Marketing for Bloggers
Send better emails that engage readers, build brand loyalty and optimize conversions for sales and site traffic. I'll equip you with email marketing strategies, copywriting tips and automation how-tos!
Hey Reader! Can I tell you about a book I absolutely loved? My friend Steve Kamb recently released a book called How to Try Again, and it's one of those books that kept making me stop and think. Not because it's full of complicated frameworks or productivity hacks. But because it's a reminder that most of us don't need to completely reinvent ourselves every time something isn't working. We just need to try again. That's exactly what we talk about in this week's Happy Subscribers episode....
Hey Reader! If you're an influencer — or you love one — this episode is for you. I've been wanting to record this episode for a while. And after talking with a fellow friend who works with influencers, it finally bubbled up and I had all the words (yay words!). Here's the thing, dear Influencer: You're already showing up on Instagram, TikTok, Amazon storefronts, creating content constantly, working haaaarrd (maybe with a whole team, maybe working solo). And if email isn't part of the strategy...
Hey Reader! I just got back from Craft + Commerce — where Kit announced five new features — and I'm excited to share what I heard. (I've also taken approximately four naps since Saturday. The conference hangover is real.) Here's what dropped: 01 | Kit MCP (Model Context Protocol) Kit now connects to Claude and ChatGPT, which means you can ask Kit strategic questions about your list. Things like: "Which emails have I mentioned this product in?" or "Who clicked on this tag in the last 30 days?"...