Hey there, Reader! It’s nearly the new year, and I’m scheduling this email in advance — but there’s no rush to read it. Take your time. It’s a little gift from me to you, and something I’ve meant to do for AGES — to share some of my favorite things I use and enjoy for life and business. Some may be affiliate links, but all are top-notch favorites that I hope you’ll enjoy too: My favorite tools and resources Meeter — I also store my regular Zoom rooms there so they’re easy to jump into from...
3 months ago • 1 min read
Hey Reader! What do you have in place to do more with your email marketing in 2025? You might have ideas, or maybe a brainstormed list of what you could send your list, but do you have a plan of action to start doing more — or being more strategic — with email? That jump from conception to implementation can be a tricky one. We’ve ALL been there: great ideas pop up in January, then bam it’s June and you’re kicking yourself for not doing more of what you know your business needs. There’s a...
4 months ago • 1 min read
Hey Reader, If you’re remotely close to the food blogging community, you’ve heard of this strategy for lead generation lately — and not only am I sharing it with you as a surefire way to boost subscribers, I’m going to show you HOW. What is it? It’s a “Save this Recipe” form that you add to every blog post. You can even use this strategy for non-food blogs, of course, like a “Save this Post” form instead. See if it could work for your business — I may even use it on the Duett blog soon! It...
about 1 year ago • 1 min read
Hey Reader, Okay, I’m a NERD about systems and organization. You’ve probably learned that from me by now. (If not, this blog post will catch you up to speed. 😂) And what’s ONE thing that everyone — I promise, everyone — gets befuddled about that I would LOVE to help you with? It’s getting your email service platform (ESP) cleaned up and organized! Why? Because if you don’t know how your ESP is set up, what freebies are sending and when — or, like many people, you have too many unused forms...
about 1 year ago • 1 min read
💬 Soooo, this email got a lot longer than I expected (happy little typy-hands!), so if you prefer to read it on the Duett site or share it with a friend that way, come on over here to the blog. Hey Reader, couple weeks ago, I shared how I grew my email list using the ConvertKit Creator Network by over 22%! If you’re not familiar with the Creator Network yet, I suggest you watch this 2-minute video. However, if you’re like Rachael who replied to my email about the Creator Network, you may have...
over 1 year ago • 5 min read
Hey Reader, I’ll keep this short because there’s a whole dang article about it over on ConvertKit.com — but when I talk about how the ConvertKit Creator Network can help you grow your email list, I mean it. I had fewer than 900 subscribers in December 2022, and now, 8 months later (I’m literally checking the numbers at this moment) — my list has grown to 1,398. Of those, 385 of those subscribers came directly through the Creator Network and my Creator Profile. That’s nearly 50 new subscribers...
over 1 year ago • 1 min read
Hey Reader, We are over the moon thankful for all of the amazing feedback and excitement about our new website launch. Pinch me (It only took me nearly 5 years in business to hire a professional. ha!) If you haven’t already checked it out, our new website went officially LIVE earlier this week! 🎉🎉🎉 Over here at Duett we put humans first, always. It’s at the heart of what we do and the reason we have been able to connect with so many of our amazing clients and, of course, YOU too! I hope you...
almost 2 years ago • 2 min read
Soooo, what is an email nurture sequence?Friend, you're not alone — a lot of people have this question… What is an email nurture sequence? An email nurture sequence is a series of automated emails that are meant to help you build long-lasting relationships with your subscribers over time. Nurture sequences can be used as a tool to not only engage subscribers but to ultimately spark their interest in your content — leading them to explore your website, browse your services, buy a product,...
almost 2 years ago • 1 min read
Hey there Reader, I’ve got another super fun podcast episode for you to check out over at Food Blogger Pro (yes, this is my third time on the podcast with Bjork, if you’re counting lol). In this one, we dive into the value in knowing who the heck is even ON your email list — and how to discover what they want most. Specifically, Bjork and I chat about the importance of surveying your audience (stay with me, it’s cool, I promise!!) in order to deliver quality content that provides major value....
almost 2 years ago • 2 min read
