Hey Reader! I got this email from my mom last week that just said, “Fight the AI.” And I was like, Mom, you have no idea. I've been fighting with it in my brain for weeks now! 😅 You could say I've had my dance battle with AI. At the end of January I was very anti-AI — you know, because it can affect my entire business model and that feels terrible. So in order to know more, I've spent more time over the last month or so using it. And, unfortunately, it's been really incredible. 😅 While,...
2 days ago • 3 min read
Hey Reader! If you’re remotely close to the food blogging community, you’ve heard of this strategy for lead generation — and not only am I sharing it with you as a surefire way to boost subscribers, I’m going to show you HOW. What is it? It’s a “Save this Recipe” form that you add to every blog post. It looks like this: Example from Eating Bird Food You can even use this strategy for non-food blogs, of course, like a “Save this Post” form instead. If you’re interested, it’s worth trying out...
9 days ago • 2 min read
Hey Reader! Amy Reid of Baking with Granny was on the Happy Subscribers podcast in January! I got to meet Amy in-person at the Tastemaker Conference in January! Not only is Amy a GEM of a person, she’s cracked the reader-relationship code with her subscribers and was able to get more than 300+ pre-order sales of her cookbook within 24 hours of emailing her list. It worked all because she’s been nurturing her list long before she asked for the sale (what she calls “the plea” 😂). You don’t want...
16 days ago • 1 min read
🥳 BIG news: We’re now creating lead magnets and sending newsletters for our clients through a new service called Done & Delivered. Join the waitlist by next Friday, February 20, and I’ll take $200 off of your first quarter of Done & Delivered if you decide to sign up. No pressure, just a bonus for getting in early 🙂 Hey Reader! Last summer, I caved. We are finally sending newsletters for our clients on a REGULAR, ongoing basis. I avoided creating a service like this for years simply because I...
30 days ago • 2 min read
Hey Reader, Your subscribers can only remember 3–5 brands. Here’s how to become one of them… Most creators think the answer is: ➡️ publish more emails ➡️ use more “urgent” subject lines ➡️ send more sales pushes But as my guest on Happy Subscribers, Mike Nelson (co-founder of Really Good Emails) explains, staying top-of-mind has way more to do with trust, timing, and touch points than sheer volume. Mike has nearly 20 years of email experience. So I asked him as much as I could in this episode...
about 2 months ago • 1 min read
Hey Reader, It’s December, that time you reflect back on your year and take stock of what the last 11+ months held… I love a good moment to record what happened, asking: “What did I learn? What made this year significant?” For me, that looked like writing out a list of 10 (which quickly became 15) of my top moments or wins from the year. And I’m sharing 7 of those in this week’s podcast. Tune in to hear what’s shaped me the most this year. Things like: allowing myself rest and margin Spending...
3 months ago • 1 min read
Hey Reader, What kind of Black Friday shopper are you? For years and years, I’ve enjoyed the convenience of doing my Christmas shopping on Amazon from the comfort of my parents’ home in rural Nebraska. But lately, I’ve been feeling the ITCH to support more small businesses. Like getting this magnet for my sister. And this adventure book for my other sister and nephews. If you’re gift-giving, find your people what they want, wherever you want. But if you’re looking for a gift for YOURSELF....
4 months ago • 1 min read
⭐ As you may know, I’m a huge fan of Kit. I’m an early bird affiliate for their 60% OFF Black Friday deal, so read on below or create your account here and save right away. Plus, when you sign up for Kit's Creator Plan with my link by November 24, I’ll send you my Email Marketing Starter Pack: Kit Edition — usually $149 — for FREE. Forward me your Kit receipt and we’ll get it to you! Hey Reader, You’re busy doing a LOT of things, but wondering if you’re on the right email platform shouldn’t...
4 months ago • 3 min read
Hey Reader, One of my favorite things to do is see the results my clients are getting. Sometimes those results are *internal* like — The relief of finally having an email strategy in place Having an email system that makes sense now The confidence to know what to send to their list And sometimes those results are things like — Getting replies from readers as they join their email list Seeing sales come in as new subscribers learn about their product or program Increasing list growth by...
7 months ago • 1 min read
Hey Reader, Prepare yourself for the most glamorous photos of all time… But first, I shall not bury the lede: As of today (or tomorrow, I can never remember), I’ve officially been running Duett for SEVEN years! 7. Though it wasn’t always so *put together* or whatever, with things like: A beautifully branded website that I hired professionals for A podcast (and my team member who makes it happen every week!) Hitting the $1M mark in all-time revenue — which, let the record show, took 6 years...
8 months ago • 6 min read