Email Marketing for Bloggers

Even these big creators are making the switch

Hey Reader, …so now that I’ve poured my heart out (and a face of me crying) to you on the internet, let’s get into some email marketing, shall we? 😂 I was just on a mastermind call this week with content creators who have hundreds of thousands of IG followers, and a few with a MILLION or two. I also had a coaching call with a client of mine whose email list is over 200k subscribers. Want to hear what we talked about in BOTH calls? This list-growth strategy from Kit: The Kit Creator Network If...

10 months ago • 3 min read

STOP, organize your list and SEGMENT 🎵

Hey Reader! This solo podcast is all about segmentation. Segmenting your email list may sound really "techie”... and, well, it is. 😂 It may not be easy to understand, but I make it my goal to break down complex “techie” things into something that makes sense. At the start of 2026, I led a workshop on segmentation at Tastemaker (a lovely in-person conference, with even lovelier people!) – and it was everything I hoped for: Teaching about email marketing Walking around and answering questions...

28 days ago • 2 min read

My candid thoughts on a future with AI

Hey Reader! I got this email from my mom last week that just said, “Fight the AI.” And I was like, Mom, you have no idea. I've been fighting with it in my brain for weeks now! 😅 You could say I've had my dance battle with AI. At the end of January I was very anti-AI — you know, because it can affect my entire business model and that feels terrible. So in order to know more, I've spent more time over the last month or so using it. And, unfortunately, it's been really incredible. 😅 While,...

about 2 months ago • 3 min read

How to set up Save this Recipe

Hey Reader! If you’re remotely close to the food blogging community, you’ve heard of this strategy for lead generation — and not only am I sharing it with you as a surefire way to boost subscribers, I’m going to show you HOW. What is it? It’s a “Save this Recipe” form that you add to every blog post. It looks like this: Example from Eating Bird Food You can even use this strategy for non-food blogs, of course, like a “Save this Post” form instead. If you’re interested, it’s worth trying out...

about 2 months ago • 2 min read

Amy pre-sold 300+ cookbooks in 24 hours ✨

Hey Reader! Amy Reid of Baking with Granny was on the Happy Subscribers podcast in January! I got to meet Amy in-person at the Tastemaker Conference in January! Not only is Amy a GEM of a person, she’s cracked the reader-relationship code with her subscribers and was able to get more than 300+ pre-order sales of her cookbook within 24 hours of emailing her list. It worked all because she’s been nurturing her list long before she asked for the sale (what she calls “the plea” 😂). You don’t want...

2 months ago • 1 min read

🥳 It’s here: Newsletters written for you

🥳 BIG news: We’re now creating lead magnets and sending newsletters for our clients through a new service called Done & Delivered. Join the waitlist by next Friday, February 20, and I’ll take $200 off of your first quarter of Done & Delivered if you decide to sign up. No pressure, just a bonus for getting in early 🙂 Hey Reader! Last summer, I caved. We are finally sending newsletters for our clients on a REGULAR, ongoing basis. I avoided creating a service like this for years simply because I...

3 months ago • 2 min read

Ever wonder if you’re sending too many emails?

Hey Reader, Your subscribers can only remember 3–5 brands. Here’s how to become one of them… Most creators think the answer is: ➡️ publish more emails ➡️ use more “urgent” subject lines ➡️ send more sales pushes But as my guest on Happy Subscribers, Mike Nelson (co-founder of Really Good Emails) explains, staying top-of-mind has way more to do with trust, timing, and touch points than sheer volume. Mike has nearly 20 years of email experience. So I asked him as much as I could in this episode...

3 months ago • 1 min read

More emails won’t fix this

Hey Reader, I don’t know everything about how things operate online, but I do know email. And I know that it’s not getting the attention I think it deserves from creators. It’s often a backburner strategy, for “just in case” type scenarios. You know, like “just in case TikTok gets banned.” But that’s about to change. This is the year EMAIL gets to be the Main Character. For many reasons. All of which I covered in this week’s podcast: Email and Wait Is Dead in 2026: Why Your Email Needs...

4 months ago • 1 min read

7 things that shaped my life & business this year

Hey Reader, It’s December, that time you reflect back on your year and take stock of what the last 11+ months held… I love a good moment to record what happened, asking: “What did I learn? What made this year significant?” For me, that looked like writing out a list of 10 (which quickly became 15) of my top moments or wins from the year. And I’m sharing 7 of those in this week’s podcast. Tune in to hear what’s shaped me the most this year. Things like: allowing myself rest and margin Spending...

4 months ago • 1 min read

$7 for 7 segmentation strategies

Hey Reader, What kind of Black Friday shopper are you? For years and years, I’ve enjoyed the convenience of doing my Christmas shopping on Amazon from the comfort of my parents’ home in rural Nebraska. But lately, I’ve been feeling the ITCH to support more small businesses. Like getting this magnet for my sister. And this adventure book for my other sister and nephews. If you’re gift-giving, find your people what they want, wherever you want. But if you’re looking for a gift for YOURSELF....

5 months ago • 1 min read

🙌 My favorite tool is on sale

⭐ As you may know, I’m a huge fan of Kit. I’m an early bird affiliate for their 60% OFF Black Friday deal, so read on below or create your account here and save right away. Plus, when you sign up for Kit's Creator Plan with my link by November 24, I’ll send you my Email Marketing Starter Pack: Kit Edition — usually $149 — for FREE. Forward me your Kit receipt and we’ll get it to you! Hey Reader, You’re busy doing a LOT of things, but wondering if you’re on the right email platform shouldn’t...

5 months ago • 3 min read