Hey hey, who likes free stuff? I sure do! I’m an avid thrifter, which albeit, it isn’t free — but it is a good deal. And free? We like free, especially when it’s high quality, like the clothes I get from friends at one of my semi-annual clothing swaps. Well, just like I need to host clothing swaps to give my previous wears another life, I want to make sure YOU have these free resources I’ve created. To get the most out of your email platform First, make sure you’re in the best email platform...
4 days ago • 1 min read
Hey Reader! In my early twenties, my boss pulled me aside to tell me I wasn't a good listener. Explicitly. Like, that was the whole conversation. I cried about it for three days. Fast forward... I'm now a podcaster getting complimented on my interview skills?! WHAT?! This episode I'll walk you through how I got here, all these years later, and feel less like a sucky listener (here's to winning Most Improved!!). LISTEN HERE: Turns Out, I Was a Terrible Listener Let's Duett, Allea Want expert...
11 days ago • 1 min read
If you know a creator who’d like to get these new episode announcements, send them this link or forward them this email! 💌 Hey Reader! I am, at my core, a practical person. Frameworks, checklists, processes — give me something to implement and I’m happy. Maybe you’re the same way, “Just tell me how to do it, Allea!” There are so many ways to do email, and while I’m good at some of them... incorporating “story” into my messaging has always felt a little forced to me. Good news for us, though!...
18 days ago • 1 min read
Hey Reader! Current POV: I’m busy eating my heart out right now. But if you’re reading this, you’re probably not also on vacation. And you might be wondering about email things (that I usually spend my non-holiday times doing, so I get it!) — like if now is a good time to move over to Kit. Well, my friend, I have two things for you: 01 | Use my affiliate link for Kit here to get 30 days FREE of their Kit Creator Plan (the plan I recommend to 99% of creators). Try it out, test it out, and...
25 days ago • 1 min read
Hey Reader! Okay, I have to tell you what's going on in my life right now, because I am SO excited to finally share it with you. I'll be heading to Europe next week! Rome, Florence, Cinque Terre, Nice, Marseille, and Barcelona — all on the itinerary, and I have been quietly vibrating about this trip ever since I bought the ticket back in January. Here's the thing I keep thinking about as I'm preparing to leave: if you're anything like me, this kind of freedom — the take-three-weeks-and-go...
about 1 month ago • 1 min read
Hey Reader! Can I tell you about a book I absolutely loved? My friend Steve Kamb recently released a book called How to Try Again, and it's one of those books that kept making me stop and think. Not because it's full of complicated frameworks or productivity hacks. But because it's a reminder that most of us don't need to completely reinvent ourselves every time something isn't working. We just need to try again. That's exactly what we talk about in this week's Happy Subscribers episode....
about 1 month ago • 1 min read
Hey Reader! If you're an influencer — or you love one — this episode is for you. I've been wanting to record this episode for a while. And after talking with a fellow friend who works with influencers, it finally bubbled up and I had all the words (yay words!). Here's the thing, dear Influencer: You're already showing up on Instagram, TikTok, Amazon storefronts, creating content constantly, working haaaarrd (maybe with a whole team, maybe working solo). And if email isn't part of the strategy...
about 2 months ago • 1 min read
Hey Reader! I just got back from Craft + Commerce — where Kit announced five new features — and I'm excited to share what I heard. (I've also taken approximately four naps since Saturday. The conference hangover is real.) Here's what dropped: 01 | Kit MCP (Model Context Protocol) Kit now connects to Claude and ChatGPT, which means you can ask Kit strategic questions about your list. Things like: "Which emails have I mentioned this product in?" or "Who clicked on this tag in the last 30 days?"...
about 2 months ago • 2 min read
Hey Reader! On Monday, I hopped on a call with a creator I've known for years. We shall call her Traci… because her name is Traci. She was curious about what Done & Delivered actually offers, asking me — "Outside of what your website says… I'm curious about the actual offer. Like, what have you actually made for your clients?" So here's exactly what you get as part of Done & Delivered. 👇 A brand-new lead magnet, designed and built for you, every quarter. This is the freebie that grows your...
about 2 months ago • 3 min read
Hi Duett Client! We only have one spot left for a Done & Delivered spot this summer, so if you know of a friend or fellow creator who would benefit, will you please send them this email or direct them my way? There are just some things that — unless provided with a plan and held accountable — would NOT happen on their own. For me, it’s exercise. Never in my LIFE have I ever gotten up at 6:08am regularly to, excuuuuse me, work out?! Never. Not until a few months ago. I hit a point where I...
about 2 months ago • 3 min read