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Email Marketing for Bloggers

Send better emails that engage readers, build brand loyalty and optimize conversions for sales and site traffic. I'll equip you with email marketing strategies, copywriting tips and automation how-tos!

Featured Post

Even these big creators are making the switch

Hey Reader, …so now that I’ve poured my heart out (and a face of me crying) to you on the internet, let’s get into some email marketing, shall we? 😂 I was just on a mastermind call this week with content creators who have hundreds of thousands of IG followers, and a few with a MILLION or two. I also had a coaching call with a client of mine whose email list is over 200k subscribers. Want to hear what we talked about in BOTH calls? This list-growth strategy from Kit: The Kit Creator Network If...

Hey Reader! I just got back from Craft + Commerce — where Kit announced five new features — and I'm excited to share what I heard. (I've also taken approximately four naps since Saturday. The conference hangover is real.) Here's what dropped: 01 | Kit MCP (Model Context Protocol) Kit now connects to Claude and ChatGPT, which means you can ask Kit strategic questions about your list. Things like: "Which emails have I mentioned this product in?" or "Who clicked on this tag in the last 30 days?"...

Hey Reader! On Monday, I hopped on a call with a creator I've known for years. We shall call her Traci… because her name is Traci. She was curious about what Done & Delivered actually offers, asking me — "Outside of what your website says… I'm curious about the actual offer. Like, what have you actually made for your clients?" So here's exactly what you get as part of Done & Delivered. 👇 A brand-new lead magnet, designed and built for you, every quarter. This is the freebie that grows your...

Hi Duett Client! We only have one spot left for a Done & Delivered spot this summer, so if you know of a friend or fellow creator who would benefit, will you please send them this email or direct them my way? There are just some things that — unless provided with a plan and held accountable — would NOT happen on their own. For me, it’s exercise. Never in my LIFE have I ever gotten up at 6:08am regularly to, excuuuuse me, work out?! Never. Not until a few months ago. I hit a point where I...

giphy of woman floating and relaxing in the pool

Hi Duett Client! We only have one spot left for a Done & Delivered spot this summer, so if you know of a friend or fellow creator who would benefit, will you please send them this email or direct them my way? It’s officially sweating season in Nashville, and I’ve got plans to hang by the pool on Friday with my sweet friend Elaina Joy. I played slow pitch softball yesterday in what was probably 70% humidity — the kind where you can cut it with a knife and you just wait and HOPE for a slight...

Hey Reader! Writing this from my friend’s house in Nebraska after a STELLAR nine days in The Good Life with some of my most favorite people. Peep these smiles 😍 🎉 Today I’m sharing the final episode of our Foodie Email Series, featuring my sweet friend and long-time client Jason Norris! If you haven’t had a chance to listen to the first three episodes in the series yet, here they are: My chat with Melissa about selling products to an audience who BUYS A convo with Liz about running your blog...

🎉 The Foodie Email Series is here! If you know a creator (foodie or not) who’d like to get these new episode announcements, send them this link or forward them this email. Hey Reader! When I started email marketing as a personal finance blogger, I didn't know what I was getting into. Then strangers — on the other side of the world — started writing back. Not just clicking. Writing back, with their own money stories, their own fears, their own wins. That's when I understood: the inbox is one...

🎉 The Foodie Email Series is here! If you know a creator (foodie or not) who’d like to get these new episode announcements, send them this link or forward them this email. Hey Reader! For fifteen years, Liz Della Croce's email strategy ran on autopilot. Her blog, The Lemon Bowl, had been growing since 2010 — a loyal community of readers drawn to her globally-inspired recipes, her family's Syrian and Jewish dishes, and Liz herself. Her list was healthy. RSS emails were doing their thing. (We...

🎉 The Foodie Email Series is here! If you know a creator (foodie or not) who’d like to get these new episode announcements, send them this link or forward them this email. Hey Reader! Week one of the Foodie Email Series on the Happy Subscribers podcast is officially here — and I get to kick it off with this interview with one of my close friends and business bestie. 🥰 My friend Melissa of Design Eat Repeat lives 45 minutes from me, has been featured in Better Homes & Gardens and Country...

⏰ Today is the last day to get the Email Strategy Edit. Only $297 to get your email questions answered FAST. Hey Reader! I get these questions (below) ALLLLL the time. Like, how often? ALL the time. And they’re good questions — great ones! — but without answers, they often just keep people stuck, and I hate that (for you, but I also hate it for your audience who might not be getting what they need to be!). These are my frequently asked questions: Are my sign-up forms working? How can I grow...

🚨 I’ve decided to only offer the Email Strategy Edit now through Tuesday, May 5 at Midnight. Hey Reader! Earlier this week, I announced something new — a way for me, your email strategy expert, to give you personalized input on what email questions you’re stuck on. How am I doing this? Through this new, cost-effective way of getting specific feedback to YOUR unique situation. I’m calling it: The Email Strategy Edit Get unstuck with expert answers ONLY A ONE-TIME PAYMENT OF $297 Available now...