Hey Reader! I'm back. Three weeks in Italy, France, and Spain — my first real vacation since 2019. Before I left, I told my team I'd check in twice a week. I checked in six times. There was nothing for me to do. Nothing at all. My Asana was empty. My inbox was handled. And Kat? She had a whole sales conversation and a new client booked without me (literally at all) — which is usually my job, my call, my face on the screen. I came home and just felt... cared for. By my own team. That's the...
3 days ago • 1 min read
Hey Reader! Last summer, Adam Sobel came on Happy Subscribers with one of the most advanced email setups I’d seen from a food blogger. Well… he’s taken it to a whole other level. We recently hopped on an impromptu catch-up call, and once Adam started telling me what he’d built, I knew I needed to hit record. Adam now treats email as the engine of his business, using what he knows about each subscriber to personalize the emails, offers, and even website experiences they see. And what I...
10 days ago • 1 min read
Hey Reader! "To be known is to be loved." Erin Fajen knows me very, very well now — because she has listened to 89 Happy Subscribers episodes and taken notes on every single one. From her lips to your ears, you're getting Erin's rundown of the major themes of this podcast so you can really understand who I am, who the Duett brand is, what I care about, and how all of this actually applies to you and your email marketing. It's really thrilling to have someone repeat back to you the things that...
17 days ago • 2 min read
Hey hey, who likes free stuff? I sure do! I’m an avid thrifter, which albeit, it isn’t free — but it is a good deal. And free? We like free, especially when it’s high quality, like the clothes I get from friends at one of my semi-annual clothing swaps. Well, just like I need to host clothing swaps to give my previous wears another life, I want to make sure YOU have these free resources I’ve created. To get the most out of your email platform First, make sure you’re in the best email platform...
24 days ago • 1 min read
Hey Reader! In my early twenties, my boss pulled me aside to tell me I wasn't a good listener. Explicitly. Like, that was the whole conversation. I cried about it for three days. Fast forward... I'm now a podcaster getting complimented on my interview skills?! WHAT?! This episode I'll walk you through how I got here, all these years later, and feel less like a sucky listener (here's to winning Most Improved!!). LISTEN HERE: Turns Out, I Was a Terrible Listener Let's Duett, Allea Want expert...
about 1 month ago • 1 min read
If you know a creator who’d like to get these new episode announcements, send them this link or forward them this email! 💌 Hey Reader! I am, at my core, a practical person. Frameworks, checklists, processes — give me something to implement and I’m happy. Maybe you’re the same way, “Just tell me how to do it, Allea!” There are so many ways to do email, and while I’m good at some of them... incorporating “story” into my messaging has always felt a little forced to me. Good news for us, though!...
about 1 month ago • 1 min read
Hey Reader! Current POV: I’m busy eating my heart out right now. But if you’re reading this, you’re probably not also on vacation. And you might be wondering about email things (that I usually spend my non-holiday times doing, so I get it!) — like if now is a good time to move over to Kit. Well, my friend, I have two things for you: 01 | Use my affiliate link for Kit here to get 30 days FREE of their Kit Creator Plan (the plan I recommend to 99% of creators). Try it out, test it out, and...
about 2 months ago • 1 min read
Hey Reader! Okay, I have to tell you what's going on in my life right now, because I am SO excited to finally share it with you. I'll be heading to Europe next week! Rome, Florence, Cinque Terre, Nice, Marseille, and Barcelona — all on the itinerary, and I have been quietly vibrating about this trip ever since I bought the ticket back in January. Here's the thing I keep thinking about as I'm preparing to leave: if you're anything like me, this kind of freedom — the take-three-weeks-and-go...
about 2 months ago • 1 min read
Hey Reader! Can I tell you about a book I absolutely loved? My friend Steve Kamb recently released a book called How to Try Again, and it's one of those books that kept making me stop and think. Not because it's full of complicated frameworks or productivity hacks. But because it's a reminder that most of us don't need to completely reinvent ourselves every time something isn't working. We just need to try again. That's exactly what we talk about in this week's Happy Subscribers episode....
about 2 months ago • 1 min read
Hey Reader! If you're an influencer — or you love one — this episode is for you. I've been wanting to record this episode for a while. And after talking with a fellow friend who works with influencers, it finally bubbled up and I had all the words (yay words!). Here's the thing, dear Influencer: You're already showing up on Instagram, TikTok, Amazon storefronts, creating content constantly, working haaaarrd (maybe with a whole team, maybe working solo). And if email isn't part of the strategy...
2 months ago • 1 min read