Hey Reader! Can I tell you about a book I absolutely loved? My friend Steve Kamb recently released a book called How to Try Again, and it's one of those books that kept making me stop and think. Not because it's full of complicated frameworks or productivity hacks. But because it's a reminder that most of us don't need to completely reinvent ourselves every time something isn't working. We just need to try again. That's exactly what we talk about in this week's Happy Subscribers episode....
4 days ago • 1 min read
Hey Reader! If you're an influencer — or you love one — this episode is for you. I've been wanting to record this episode for a while. And after talking with a fellow friend who works with influencers, it finally bubbled up and I had all the words (yay words!). Here's the thing, dear Influencer: You're already showing up on Instagram, TikTok, Amazon storefronts, creating content constantly, working haaaarrd (maybe with a whole team, maybe working solo). And if email isn't part of the strategy...
11 days ago • 1 min read
Hey Reader! I just got back from Craft + Commerce — where Kit announced five new features — and I'm excited to share what I heard. (I've also taken approximately four naps since Saturday. The conference hangover is real.) Here's what dropped: 01 | Kit MCP (Model Context Protocol) Kit now connects to Claude and ChatGPT, which means you can ask Kit strategic questions about your list. Things like: "Which emails have I mentioned this product in?" or "Who clicked on this tag in the last 30 days?"...
13 days ago • 2 min read
Hey Reader! On Monday, I hopped on a call with a creator I've known for years. We shall call her Traci… because her name is Traci. She was curious about what Done & Delivered actually offers, asking me — "Outside of what your website says… I'm curious about the actual offer. Like, what have you actually made for your clients?" So here's exactly what you get as part of Done & Delivered. 👇 A brand-new lead magnet, designed and built for you, every quarter. This is the freebie that grows your...
18 days ago • 3 min read
Hi Duett Client! We only have one spot left for a Done & Delivered spot this summer, so if you know of a friend or fellow creator who would benefit, will you please send them this email or direct them my way? There are just some things that — unless provided with a plan and held accountable — would NOT happen on their own. For me, it’s exercise. Never in my LIFE have I ever gotten up at 6:08am regularly to, excuuuuse me, work out?! Never. Not until a few months ago. I hit a point where I...
25 days ago • 3 min read
Hi Duett Client! We only have one spot left for a Done & Delivered spot this summer, so if you know of a friend or fellow creator who would benefit, will you please send them this email or direct them my way? It’s officially sweating season in Nashville, and I’ve got plans to hang by the pool on Friday with my sweet friend Elaina Joy. I played slow pitch softball yesterday in what was probably 70% humidity — the kind where you can cut it with a knife and you just wait and HOPE for a slight...
27 days ago • 2 min read
Hey Reader! Writing this from my friend’s house in Nebraska after a STELLAR nine days in The Good Life with some of my most favorite people. Peep these smiles 😍 🎉 Today I’m sharing the final episode of our Foodie Email Series, featuring my sweet friend and long-time client Jason Norris! If you haven’t had a chance to listen to the first three episodes in the series yet, here they are: My chat with Melissa about selling products to an audience who BUYS A convo with Liz about running your blog...
about 1 month ago • 1 min read
🎉 The Foodie Email Series is here! If you know a creator (foodie or not) who’d like to get these new episode announcements, send them this link or forward them this email. Hey Reader! When I started email marketing as a personal finance blogger, I didn't know what I was getting into. Then strangers — on the other side of the world — started writing back. Not just clicking. Writing back, with their own money stories, their own fears, their own wins. That's when I understood: the inbox is one...
about 1 month ago • 2 min read
🎉 The Foodie Email Series is here! If you know a creator (foodie or not) who’d like to get these new episode announcements, send them this link or forward them this email. Hey Reader! For fifteen years, Liz Della Croce's email strategy ran on autopilot. Her blog, The Lemon Bowl, had been growing since 2010 — a loyal community of readers drawn to her globally-inspired recipes, her family's Syrian and Jewish dishes, and Liz herself. Her list was healthy. RSS emails were doing their thing. (We...
about 2 months ago • 1 min read
🎉 The Foodie Email Series is here! If you know a creator (foodie or not) who’d like to get these new episode announcements, send them this link or forward them this email. Hey Reader! Week one of the Foodie Email Series on the Happy Subscribers podcast is officially here — and I get to kick it off with this interview with one of my close friends and business bestie. 🥰 My friend Melissa of Design Eat Repeat lives 45 minutes from me, has been featured in Better Homes & Gardens and Country...
about 2 months ago • 1 min read