Hey Reader, What kind of Black Friday shopper are you? For years and years, I’ve enjoyed the convenience of doing my Christmas shopping on Amazon from the comfort of my parents’ home in rural Nebraska. But lately, I’ve been feeling the ITCH to support more small businesses. Like getting this magnet for my sister. And this adventure book for my other sister and nephews. If you’re gift-giving, find your people what they want, wherever you want. But if you’re looking for a gift for YOURSELF....
14 days ago • 1 min read
⭐ As you may know, I’m a huge fan of Kit. I’m an early bird affiliate for their 60% OFF Black Friday deal, so read on below or create your account here and save right away. Plus, when you sign up for Kit's Creator Plan with my link by November 24, I’ll send you my Email Marketing Starter Pack: Kit Edition — usually $149 — for FREE. Forward me your Kit receipt and we’ll get it to you! Hey Reader, You’re busy doing a LOT of things, but wondering if you’re on the right email platform shouldn’t...
22 days ago • 3 min read
Hey Reader, One of my favorite things to do is see the results my clients are getting. Sometimes those results are *internal* like — The relief of finally having an email strategy in place Having an email system that makes sense now The confidence to know what to send to their list And sometimes those results are things like — Getting replies from readers as they join their email list Seeing sales come in as new subscribers learn about their product or program Increasing list growth by...
4 months ago • 1 min read
Hey Reader, Prepare yourself for the most glamorous photos of all time… But first, I shall not bury the lede: As of today (or tomorrow, I can never remember), I’ve officially been running Duett for SEVEN years! 7. Though it wasn’t always so *put together* or whatever, with things like: A beautifully branded website that I hired professionals for A podcast (and my team member who makes it happen every week!) Hitting the $1M mark in all-time revenue — which, let the record show, took 6 years...
4 months ago • 6 min read
Hey Reader, We have new news! Big news! But first, please know that I’m writing this with limited arm movement and we’re lucky I’ve accomplished anything at all in this state: So what’s the NEWS?! Welllll… I’m VERY pleased to announce the official beginning of a new partnership with Mediavine! 🥳 Yes, THE Mediavine I’m jazzed because this means NEW ways that I get to support creators, directly supporting Mediavine publishers through — A special discount on our done-for-you email marketing...
5 months ago • 2 min read
Hey Reader, A year ago, July 1, actually, I rolled into my new driveway at 9pm. The summer darkness, still warm. And my parents rolled in with me, taking our tired bodies into an empty apartment, air mattresses in hand and Tillie sniffing the perimeter of every room (my little bodyguard that she is 🐈). Nashville. My new place. Alllll the way, 12 hours away, from my sweet Nebraska. I had moved to Murfreesboro, Tennessee, *temporarily* in December 2023, two days after Christmas, to “see who I...
5 months ago • 3 min read
Hey Reader, Oooof, if you’ve spent any (let alone too much) time on Reels, or in discussions with other creators, are you also feeling a little bit… I know it’s not just me. If you’re feeling any ounce of fear of the unknown with AI, Google search changes — or in my case, a recent breakup (UGH, I’d rather break a limb) — you’re not alone. The world *at large* is feeling very dicey, scary even. I have friends whose Haitian family might need to leave the country. I have a friend with a rare...
5 months ago • 2 min read
Hey Reader, It’s my birthday! Happy 36th to meeeee. I’m so grateful to have you as part of the Duett community. 💕 And there’s nothing I want more as my *birthday gift to myself* is to SEE YOUR FACE next week at our upcoming roundtable workshop. If you haven’t heard of these yet, it’s probably because I only host them a couple times of year. And NOW’S YOUR CHANCE! It’s called Email Marketing Answers with Allea and it's a free workshop roundtable hosted on Zoom where you can connect with me and...
6 months ago • 1 min read
Hey Reader, I was recording a guest podcast episode with a blogging coach last week (Bree from Thrive, if you know her!) — and, it’s important that you know, we both: Talk with our hands (me more than anyone 😅) Chat with the speed of the Gilmore Girls LOVE email marketing And one big question she had for me — from her audience of content creators — is this: What am I doing wrong with my email marketing? Now, first, please know that I think that if you’re *sending emails at all* you’re doing a...
8 months ago • 2 min read